Snapchat, which got Millennials and Gen Z hooked from the start, has made its way to becoming more than just a fun social app.
Along with Facebook, Google, and Instagram, Snapchat has proven to be another social media platform that businesses can utilize and make a profit.
As of Q1 2020, there are 229 million daily active Snapchat users worldwide. That means 229 million people that you can turn into buyers.
With the right marketing strategy and well-executed ads, Snapchat can be an effective way to market your Shopify dropshipping business.
In this article, you’ll learn how to install and set up Snapchat Ads Pixel.
Keep reading to see how to implement Snapchat into your marketing strategy and boost your sales.
What Are Snapchat Ads?
Like how Instagram works, the two main Snapchat ad types you can choose from to advertise your Shopify dropshipping store and products are Snapchat video ads and Snapchat Story ads.
Snapchat video ads are vertical videos between 3 to 10 seconds long and can be found when scrolling through Snapchat Stories on the “Discover” tab within the app.
Snapchat video ads usually play on a loop until the user moves to the next Story. Since you have your audience’s attention then and there, this is a great place to add in a CTA (call-to-action).
A CTA is a button you see at the end of any landing page, marketing email, and help convert within campaigns or otherwise. “Buy Now,” “Join Today,” or simply “GET” like in the example below.
The difference between Snapchat Ads and Story Ads is that Story Ads are exclusive to the Discover feed, offering advertisers the chance to purchase a Discover tile that includes three to ten Snaps.
Anyone viewing a Story ad can swipe up to see more content from the advertiser, like a product site, video or app install.
Users will need to tap on them to engage with them actively. These are the window-like sections shown in the image below.
How To Set Up and Install Snapchat Pixel
Set up is quick and easy. Let’s take you through the steps and have you on your way to promoting your brand!
1. Install the Snapchat Ads Shopify app
The first step to install the Snapchat Pixel is to head over to the Shopify app store and add the Snapchat Ads.
Then, you will be asked to log in to your Shopify store account.
Type in your Shopify store URL and click “Log in.”
Then, you will be redirected to choose your Shopify account:
Click to select your account.
Once done, you will be signed in to your Shopify store.
It will show you “you are about to install Snapchat Ads,” with the name of your store.
Scroll down and click “Install app.”
The next screen you will see after that is the confirmation that you have successfully added and connected Snapchat Ads to your Shopify store.
Next, let’s connect your Snapchat account.
If you already have an account, click the “Connect” button to sync between Shopify and Snapchat.
If you don’t have an account or would like to create a new one to use specifically for your Shopify dropshipping business, click the “here” link below the connect button, and you will be directed to the sign-up page.
Fill in the required info to create your new account, and click Sign Up & Accept.
There you have it! Now you can move on to your Snapchat Ads Manager.
2. Sign Up to Snapchat Ads Manager
On the account management homepage, you will find various options.
This is where the different account settings can be accessed, and most importantly, now, your Ads Manager.
Click on “ADS MANAGER,” and Snapchat will then direct you to the page shown below.
Click “Log in” at the top right corner to move onto the next step.
Then, fill in your business information and click “Next.”
If you don’t own a business, enter your full name and regular email address instead.
Next, fill in where you conduct your business and provide a phone number.
If your business doesn’t have an address or phone number, use your personal information instead.
Verify and confirm all your information and hit “Next.”
Once you complete this step, you will be let into your Snapchat Ads Manager account.
Next, click on the top left corner to open up the ads manager menu.
Click to view your options menu and continue to “Events Manager.”
After clicking on “Events Manager,” the following screen will prompt to create/connect our Snapchat Pixel:
Here, click on “New Event Source” as shown, followed by “Create Snap Pixel.”
This will activate the following pop-up to confirm the creation of a new Snapchat Pixel:
Click “Confirm,” then select “Pixel Code” and hit “Continue.”
After clicking “Continue,” you will be able to see your set-up panel for the Pixel Code.
Don’t worry about all of the HTML code, you don’t have to understand it to proceed.
On the bottom right, click “Done,” and you’ll be taken to the Evens Manager page with your brand new Snapchat Pixel ID.
Select the Pixel ID that has been created for your Shopify store and copy it.
3. Install The Snapchat Pixel ID On Your Shopify Account
Now that the Snapchat Pixel code is copied, head over to your Shopify store account and paste it under Apps > Snapchat Ads > Pixel-only Setup > PIXEL ID.
Next, paste your Snapchat Pixel ID in this text field, then hit “Set up Pixel” to connect it.
That will trigger the connection and we’ll get the message ‘Your store has registered a Snap Pixel ID.’
This will confirm that you successfully installed and connected the Snapchat Ads Pixel to your Shopify store.
Let The Scaling Begin!
That’s it, ladies and gentlemen. You’re good to go! This is where the fun begins.
Start by going through the different options in the menu.
Under “Advertise,” you will create ads and manage ads.
Under “Assets,” you can access your events manager, audiences, other apps, and catalogs.
“Creative” is where you will click to create videos or even your filters.
Discover your marketing strategy, ad types, and most importantly, have fun doing it!
Yes, this is your business, but it shouldn’t be a chore. Take inspiration from others, try out different ideas and creatives, and see what works best for you.
We hope this article has helped get you started with Snapchat Pixel for Shopify. We’d love to hear from you down in the comments!
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