Getting traffic with no sales on our Shopify stores is common amongst online sellers and dropshippers alike. Especially to those in the beginning stages of their journey.
On the one hand, we’re not making any sales after all of the hard work we put in. On the other hand, people are visiting our online store and clicking around.
So, that means we’re doing something right. But, what are we missing? What’s the secret formula to transform our store traffic to sales conversions?
Thankfully, this article will walk you through all of the steps to turn your Shopify dropshipping store into a sales converting machine.
Grab a pen and paper – this is going to be a wild learning ride to success!
Why Am I Getting Traffic, Clicks, But No Sales On My Shopify Store?
Before we start thinking of solutions, first we need to identify the problem. Otherwise, we’ll just be running around in circles.
And, chances are, there’s more than one reason why we’re getting traffic, clicks, but no sales on our Shopify dropshipping stores.
Let’s go over the list of reasons why, so we can see where we went wrong.
Then, we’ll go over the solutions to learn exactly what to do to convert our misguided traffic into sales.
Targeting The Wrong Audience
One of the main reasons why we’re having a hard time converting our store traffic into sales is because we are not showing our ads to the right target audience.
Hitting the bullseye comes with practice and precision.
Usually, running the first several ads usually comes with low results. But, the more we try, the more we learn, and eventually, success will knock on our door.
Homepage Isn’t Attracting Visitors
Our homepage is one of the most important pages on our online store.
Even though we are targeting our ads to our product pages, many visitors click through to our homepage to see what our website is all about.
Therefore, we need our homepage to look clean, professional, and relevant to our target audience.
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When a visitor clicks and sees a poor-looking homepage with low-quality images and an overall non-professional look, they will be nothing more than more traffic without conversions.
Poor Product Pages
In most cases, our product pages are the first impression our visitors will get when entering our dropshipping stores.
And, we all know how effective first impressions actually are.
This means that we need to put in maximum effort on our product pages and optimize them to convert.
Take a long hard look at your product pages and put yourself in the shoes of your visitors. Are you convinced to buy the product? If not, read on to all of our solutions below.
Missing Legal Pages/Policies
It might sound boring, but legal pages and policies are something that our visitors look for when browsing our online store.
Since they never heard of us before, a little reassurance and confidence can go a long way.
And, that’s exactly what they get when going through our policies and legal pages.
If you don’t have them or want to optimize them, continue identifying your store’s problems and then move on to the solutions below.
Slow Shipping And Delivery Times
An additional factor that makes visitors exit our Shopify dropshipping stores without buying anything is our shipping and delivery times.
Most buyers want their packages to arrive quickly. In other words, anywhere between a few days to a week, or two at most.
Shipping policies that exceed three weeks, one month, and more, will reduce our total sales. And, the ones that will buy are likely to complain about the slow shipping times.
Poor Website Navigation
In many cases, our potential viewers will navigate through our website to see who we are, and what we have to offer.
If our Shopify dropshipping stores are not user-friendly in the navigation field, our hard-earned traffic will go elsewhere, as well as our sales.
That’s why it’s essential to have a store that’s easy to navigate through, with all of the relevant pages on our header and footer menus.
Slow Loading Pages
We’re in 2021, the peak of the internet in-demand here-and-now era. Everyone wants what they want, and they want it now.
When shoppers enter our website, their subconscious timer begins to tick.
If within three seconds our online store is still trying to load, we can forget about getting anything out of our traffic.
Online shoppers are not looking to put their hard-earned money onto annoying, slow-loading websites. It feels unprofessional and provides an overall poor user experience.
But, you can put your worries aside, as we have the solutions below to keep your viewers engaged in a fast-loading converting Shopify dropshipping store.
Product Is Saturated/Not Competitive Enough
It takes a keen eye and extensive product research to find a winning product that others haven’t yet found.
On the one hand, there is barely such a thing as a ‘saturated product.’
Granted, fidget spinners and posture correctors are not as easy to sell today. It seems like almost everyone is selling them and the competition is fierce.
But on the other hand, with the right marketing angle and position, any product can sell. Yes, even fidget spinners and posture correctors.
How To Improve Conversions And Get More Sales
Now that we have a basic understanding of what’s causing our Shopify dropshipping stores to get traffic but no sales, let’s break down the solutions to each scenario with a few more bonus tips.
Not only will this save a lot of time and convert our traffic to sales, but we’ll also avoid making many mistakes that other dropshippers learned the hard way.
Inspect What Visitors Are Doing In Your Store
Most of the time, we are not aware of what our visitors are doing on our website. Sure, Shopify has a built-in analytics tool, but its features are limited.
We need something that will help us track and analyze our visitors’ behaviors on our Shopify stores. This way, we can learn what we’re doing wrong, and make the right adjustments.
Our good old friend, Google, has a free tool called ‘Google Analytics,’ that is a must for everyone to install on their online stores.
Google Analytics is full of ways to track audience demographics, behavior, interests, and much more. Best of all, it’s free, and with more features than Shopify’s built-in analytics tool.
To learn step-by-step how to install Google Analytics on your Shopify store, read their guide on Setting up Google Analytics, and start learning about your traffic’s behavior.
Hotjar is without a doubt one of the best analytics tools out there.
While other web analytic tools excel in analyzing traffic data (like Google Analytics and plenty of similar tools), hotjar lays it out for us without using words or numbers.
Instead, hotjar allows us to watch full video recordings of what our visitors are doing on our website. From the time they enter, everywhere their mouse goes and clicks until they leave our site.
With this helpful tool, we have the ability to watch where our visitors get stuck, and what causes them to leave without checking out.
Then, we can make the right adjustments to fix where we went wrong and improve the chance of converting the next potential buyer.
Optimize Your Product Page To Convert
When going out on a first date, nothing will work better than a good first impression.
The same goes for when our visitors enter our product pages through our traffic sources.
As soon as they land on our product page, if they don’t like what they see, they’ll simply exit our store and move on.
That’s why the first impression needs to be spot on. We need to hook the viewer in with a good-looking, fast-loading product page along with all of the relevant information.
For an engaging product page, we recommend reading 10 Ways to Increase Your Product Page Conversion For Your Shopify Stores, which goes over everything you need to know on creating a high converting product page.
Some of the topics there include:
- High-Quality Images
- Videos and Gif Animations
- Fast Page Loading
- Creating Products Descriptions That Sell
- Gain Customer Trust
- Shopify Apps To Get More Sales
After reading through, you’ll have the tools and knowledge to create a product page you can be proud of.
Optimize The Checkout Process
The last place we want to lose our potential customers is during the checkout process.
We already put so much work into paying traffic sources to cherry-pick them from a cold audience and turning them hot.
They clicked on our product, expressed interest in buying, but decided at the last minute to not go through with the checkout process.
There can be a few reasons why our traffic can start the checkout process and not proceed to buy.
Thankfully, there are multiple working methods to bring their attention back and convert those sales. Here’s how:
Abandoned Cart Shopify Apps
When potential customers add products to their cart and leave without buying, there are a few ways to recover them again using Abandoned Cart Shopify Apps.
Here are some of our favorites:
WhatsApp Chat + Abandoned Cart allows us to automate abandoned cart recovery using the power of WhatsApp Chat.
This method is very useful and relevant to those who left their phone numbers before leaving without buying.
Their free plan includes unlimited WhatsApp Chats and phone numbers which is more than enough to convert those abandoned carts without hurting our pockets.
This Shopify cart recovery app is similar to the example above, only this time through we’re recovering our customers through Facebook Chat.
And yes, we won’t have to pay a dime!
This way, we can take advantage of two gigantic platforms with millions of daily active users to help us recover our lost traffic and convert more potential buyers to our loyal customers.
While this Shopify recovery app does not have a free plan, it is one of the best all-around cart recovery tools available.
Consistent Cart ‑ Abandon Cart allows us to create an abandoned cart recovery flow using Email/SMS/Push notifications, enables cart syncing between multiple devices, sends our customers ‘happy birthday’ and ‘thank you’ emails, and more.
Therefore, not only are we going to convert more traffic into sales using the recovery features, but we’re also going to capture our leads and stay in touch with our customers to keep them engaged with our brand.
Adding a countdown timer to the product page is a great way to increase urgency and get our potential buyers to convert.
Naturally, the effect will make buyers understand that this deal will end soon. So, if they like this product, now is the time to click and buy.
While there are many countdown timer apps available, Countdown Timer Ultimate does a great job at it under a free plan.
Add A Store Logo To The Checkout Page
Adding a store logo to the checkout page helps build the buyer’s trust in our brand.
If you don’t have a store logo yet and don’t know where to get one, don’t worry. Hatchful is one of the best when it comes to creating unique store logos for our stores. It’s quick, easy, and free.
To do this, on the Shopify dashboard, click on Settings > Checkout.
Then, under the style column, click ‘Customize checkout.’
Next, on the left column under ‘LOGO,’ add the store logo, and save your settings.
Now, your checkout page will include your store logo and give more of a trustworthy look and feel.
Upselling and Cross-selling Shopify Apps
An additional method to help convert our store traffic to sales is by using upselling and cross-selling Shopify apps on our stores.
With the help of upsells and cross-sells, our average order value (AOV) increases in every purchase.
When we’re upselling, we’re convincing the buyer to switch the product that they want to buy with an upgraded version of that product. Or, adding more of that same product.
In cross-selling, we’re increasing the AOV by recommending additional accessories to go with the main product.
In summary, both methods work well, and implementing both of them will increase our selling chances and overall profit.
For a list of the best upselling and cross-selling practices and apps, we recommend reading How to Boost Shopify Sales And Increase Your Profits Using Upselling.
Get And Improve Product Images
Never underestimate the power of the images on your website.
Not only do they help increase our page loading speed, but they also help improve the overall user experience when browsing our online store.
After all, nobody wants to buy from a website with low-quality images. Or, images that don’t reflect the product’s properties or our brand.
We want our images to capture our audience’s eye, make them look stunning and shareable in today’s social media era.
Otherwise, our hard-earned Shopify store traffic will look the other way, and close no sale.
From removing image backgrounds to adding zoom effects, optimizing alternative text, reducing image file sizes, getting high-quality pictures for our brand, and more, check out How To Get And Improve Product Images For Your Shopify Store and watch how your images can increase sales conversion rates!
Market Your Products To The Right Audience
One of the biggest challenges when running online stores is the marketing part.
Paying traffic sources to bring an audience to our website doesn’t mean we’re bringing the right audience – no matter how big our budget.
Just as product research is crucial for choosing the right product to sell, the same goes for researching our target audience and getting to them.
Not only that but also learn to target them with engaging video ads to get impulse purchases.
Our goal is to succeed at online marketing, even while on a budget.
Getting a good thorough guide on online marketing is hard to come by, especially for free. And, we believe that learning how to run successful ads shouldn’t come with a price tag.
That is why we created the Shopify Dropshipping Course that will walk you through all of the steps to market your products the right way, even and especially while on a budget.
Besides learning online marketing, you’ll also learn how to create engaging video ads for your product, special product research techniques, and much more.
Did we mention that it’s completely free?
Besides Facebook Ads, another great way to bring traffic to our stores is using Influencer Marketing Platforms. This allows us to hire influencers to post about our products and get their relevant audience to engage with our brand.
Improve Shipping And Delivery Times
Another reason for our Shopify stores to get traffic but no sales points to our shipping and delivery times.
To get an example, take a look at your website analytics. You might notice that many viewers are checking out your ‘Shipping policies’ page (considering and hoping you have one!)
Today, buyers are not as patient when it comes to 2-3 week shipping times. They want their products here and now, even if they have to pay a higher price tag.
Therefore, searching for local warehouses for our target audiences will enable us to provide faster shipping and delivery times.
For instance, if our target customers reside in the United States, then we’ll look for US suppliers with fast handling times. Like Amazon, Walmart, Home Depot, and more.
The same goes for the UK, Europe, and other countries around the world.
For a list of the best US dropshipping suppliers with fast shipping times and excellent customer service, we recommend reading the Top USA Dropshipping Suppliers For 2021.
Create/Optimize Your Legal Pages/Policies
Our store policies, legal pages, FAQs, contact forms, etc. are a necessity.
Without it, our potential buyers will not have the answers they are looking for before purchasing from our store. And, in many cases, that will be the reason for them to leave without buying.
If you don’t have these pages set up on your navigation menus, that’s another topic we go over on our free Shopify Course.
Furthermore, we set-up these pages for you in the course to save you time:
All you have to do is fill in the brackets with the relevant information and your Shopify store will have everything it needs regarding legal pages and policies.
Even though we went through all of the essential steps to turn our traffic and clicks into sales, a lot of information can sometimes be overwhelming.
Go through the beginner’s checklist to start your first eCommerce shop and make sure you didn’t miss any step.
From product research to identifying our niche and competitors, building and marketing our stores, and adding automation, it’s all there in a well-built structure.
Now that we know about all of what we want to do with our stores, it’s time to learn what NOT to do.
It’s best to learn from other people’s mistakes instead of making them ourselves. And, the road to success is always full of bumps that we must learn to avoid and overcome.
The following guide will walk you through the following topics to put you on the right path:
- Having a Business Plan
- Knowing Your Niche
- Choosing The Right eCommerce Platform
- Mobile Friendliness
- Not Losing Focus
- Understanding The Work Needed To Succeed
- Hiring VAs To Help Your Business Grow
And much more.
So be sure to give it a read and implement it to avoid making everyday mistakes and save time on your way up.
Get Inspired By What Your Competitors Are Doing
After implementing all of the steps to increase our sale conversion rates from all of our store traffic, the final piece of advice is to always keep an eye on our competition.
This is one of the most important parts of running a successful online business.
Learning from the practices of our successful competitors teaches us a lot about what will work best for our niche.
Furthermore, check out nine examples of successful Shopify dropshipping stores and their secrets to success, so you can learn from the best in business.
Shopify is one of the top platforms to dropship on and it has stats to back that up. So there is no reason to give up on your dropshipping dream.
If our stores are struggling, all that’s required is a solution-oriented approach.
First, we need to identify the problems.
Then, we need to act and implement working solutions and methods accordingly.
Follow through with all of the strategies above and before you know it, the sale conversion rates will increase and you’ll be on your way to the next level in your dropshipping business.
Good luck, and happy conversions!