If you’ve been dropshipping for a while, you’ve probably noticed something: every other store seems to sell the exact same products. Now, what happens if you want to stand out from the crowd with unique items? That’s where white labeling comes in.
It’s your chance to sell existing products, but with your own branding. Think of it as dropshipping’s cooler, more grown-up cousin who knows a thing or two about brand identity.
In this guide, we’ll break down exactly how to add white label products to your dropshipping store. We’ll cover everything from understanding how white label products work to what to consider when choosing a white-labeling platform.
For example, AutoDS connects you to suppliers that support white labeling and automates importing products to make the process easier and faster.
White label products are pre-made items you can rebrand as your own with your logo, brand name, and custom packaging.
White labeling lets you build an authentic brand instead of selling generic products. It’s the easiest way to stand out, boost credibility, and earn loyal customers.
Platforms like AutoDS make it simple. You can find white-label suppliers, customize listings, and automate fulfillment in just a few clicks.
Start small and scale fast. Test a few products, keep your visuals and messaging consistent, and let AutoDS handle the heavy lifting while you grow.
What Are White Label Products?
White label products are pre-made items that you can rebrand and sell as your own. In other words, someone else handles its production, while you handle the marketing and the pretty packaging. Think of it like renting the recipe but putting your name on the box—all while being 100% legal.
You’ve probably bought tons of white-label products without realizing it. Think coffee beans, skincare, phone chargers, candles, supplements, you name it. The brand on the label didn’t make the product. They just gave it an identity.
Now, here’s where people often get confused: private label vs white label vs generic dropshipping. So let’s see what each one means:
- White label means you sell a ready-made product that multiple sellers can rebrand differently.
- Private label goes one step further. You work directly with a manufacturer to create a customized version of a product (specific formula, color, packaging, etc) that’s exclusive to your brand.
- Generic dropshipping skips branding altogether. You’re selling the same unbranded product that every other dropshipper lists on AliExpress or Amazon.
So, why bother going with white label? Because it’s a smart middle ground. You get:
- Brand recognition. Your store starts standing out from copy-paste competitors.
- Higher profit margins. Shoppers are willing to pay more for branded products that look premium or branded.
- Customer loyalty. When people remember your logo, packaging, and name, they’re more likely to come back for more.
White labeling lets you look like a brand without needing a factory or a million-dollar product line. And that’s exactly why so many dropshippers use it to scale.
Ready to turn your store into a real brand? AutoDS makes it easy with automation and pre-vetted suppliers that offer white label products 👉 Start your $1 trial today!
What to Look for in a White Label Platform
So, thinking about adding white label products to your dropshipping store? Here are some things to keep in mind when looking for the right tools to help you do that.
- Connects you with white-label suppliers. A good platform should do more than just automate orders. It should connect you with suppliers who actually offer white-label options. That means access to products you can rebrand, customize, and make truly your own.
- Brand identity tools. White labeling is all about branding. Not just for your products, but for the overall experience. Pick a platform that lets you create and showcase a recognizable brand. For instance, look for options that support logos, packaging, and inserts so your customers remember you.
- Strong profit margins. One of the biggest perks of white labeling? Controlling your own prices. A good platform makes it easy to set custom pricing rules, calculate costs, and maximize profits without dozens of spreadsheets.
- Customer experience. A strong platform helps you deliver a quick and easy experience from checkout to unboxing. Look for features that support reliable fulfillment, transparent order tracking, and product quality assurance. Remember: great customer experiences are also part of your branding, not just the logo on your product.
- Opportunities to stand out. If everyone sells the same phone case, why should customers buy from you? That’s where your platform should help you stand out. Mostly, look for supplier variety and tools to optimize your listings. This will help you be different from the rest.
Best Platforms That Offer White Labeling
Once you’ve decided to white label your products, the next step is finding the right platform. This depends on your niche, as each category needs different tools. So here are some of the best options depending on what you sell.
Printful – Custom Apparel & Home Goods
Printful is one of the most popular white-label platforms. It lets you create custom products like t-shirts, hoodies, mugs, tote bags, and home décor. It’s very simple to use. You choose from a wide range of items and just upload your logo or designs. Then, you request them to print it and ship it under your brand.
Apliiq – Clothing With USA-Based Labeling
Focusing on fashion and apparel? Then Apliiq is a solid choice. It offers custom labels, embroidery, and branding services, all handled in the US. You can even create woven labels and tags for a premium retail look. All in all, it is ideal if you want to build a high-end clothing brand.
Trendsi – Fashion & Accessories
Trendsi is another great platform for clothing, jewelry, and accessories. It blends dropshipping and white labeling, so you can brand fashion products without holding inventory. Many Trendsi suppliers already offer private or white-label options. So, bottom line, the platform works well for creators building a lifestyle brand.
Supliful – Health & Wellness Products
If you sell fitness or wellness stuff, Supliful is for you. It specializes in white-label supplements, protein powders, vitamins, and wellness goods. You choose the formula, customize the label, and Supliful handles production and logistics. Perfect for building a health brand without manufacturing costs.
AutoDS Private Suppliers
Now, if you want to skip the hassle of finding white-label friendly suppliers one by one, there are easier options. AutoDS works with a private network of trusted suppliers that offer white-labeling options right out of the box. That means you can sell high-quality, customizable products directly through your AutoDS account. No endless outreach or supplier guesswork.
This has some major perks:
- Branding options. Through these suppliers, you can add your logo to products, packaging, and even invoices. You can also include custom thank-you cards to give every order a personal touch that reinforces your brand identity.
- Faster shipping. Speed matters. By partnering with private suppliers and the AutoDS warehouse, you can benefit from faster shipping times compared to standard marketplace options. Your customers get their orders sooner, and your brand looks more reliable.
- Customization and flexibility. Beyond standard white labeling, AutoDS private suppliers can handle special requests, bulk orders, and unique customization options. Want a specific color? Or maybe a unique packaging style? Another product variation? You’ve got it. Through specific notes, you can request details that are unique to your brand.
The best part? You manage all of this directly inside AutoDS. No extra platforms, no back-and-forth emails. Just simple automation from branding to fulfillment.
“You don’t need to spend months figuring out how to white label or hunt down reliable suppliers on your own, as AutoDS makes this entire process easier than ever before. They’ve got vetted private suppliers who already offer white label solutions, meaning that you can brand your products with your own logo and packaging from the first moment” – AC Hampton
Step-by-Step: Adding White Label Products Using AutoDS
Now that we’ve covered the ABC of white labeling, let’s actually get to it. Here’s exactly how to add white label products to your dropshipping store using AutoDS.
Good news? You don’t need a warehouse, a design degree, or endless supplier emails. Just a few clicks, automation, and the right suppliers at your fingertips.
Step 1: Connect Your Store
Start by linking your store to AutoDS. Supported platforms include Shopify, eBay, Etsy, Amazon, Wix, WooCommerce, TikTok Shop, and Facebook Shops. It only takes a few clicks. Once it’s done, you’ll have one dashboard to manage everything, from importing products to automating orders and tracking shipments.
Step 2: Choose Your White Label Supplier
Before you commit to one supplier, make sure they have white-labeling options and customization features. Check options for packaging, labels, and product branding to see how much you can customize your products. You can source your supplier on common marketplaces, like Amazon and eBay, or find it through the AutoDS Marketplace.
If you choose AutoDS, you will get real-time market data to spot winning products, pre-vetted suppliers, and even an ad spy tool to find inspiration for your marketing campaigns. This way, you can centralize your entire sourcing strategy in one single place—from white-label products to generic dropshipping items.
Step 3: Import Products
Once you’ve found your products, you can import them straight from the AutoDS marketplace to your drafts in just one click. Click on “Import Draft” and you’re good to go. The system will automatically pull all the info and create your listing.
If the products you want to import are outside the AutoDS Marketplace, you can also import them in a few clicks with the single or bulk importer tools. You just copy and paste the original URL, and that’s it.
Got your drafts ready? Now this is where the fun starts. Rewrite product titles, tweak descriptions, and replace generic images with more branded visuals. This is how you make that generic product feel like it’s uniquely yours.
💡 Pro Tip: Want a little help with your listing optimization? You can use AutoDS’s AI Product title & description generator to create SEO-friendly, high-converting copies automatically. No copywriting expertise needed!
Step 4: Apply Branding & Customization
Now, it’s time to add your brand’s identity. Upload your logo, update product images with your color palette, and include custom packaging notes or branded inserts right inside the shipment (AutoDS lets you add those notes easily).
Customization is also about pricing. Don’t forget to set smart pricing rules with AutoDS’s Automatic Price Optimization tool to ensure your profit margins stay healthy after customization costs.
To do this, head to:
- Settings
- Supplier Settings
- Pick the right store
- Click on the Pricing tab
- Set your automatic pricing rules.
💡 Pro Tip: Make sure to turn on price and stock monitoring for your listings. This way, you make sure your store automatically updates when your supplier changes price or runs out of stock, saving you from a “sorry, it’s unavailable” message and lost sale.
Step 5: Launch & Monitor
Time to launch! Once your listings are almost done, do a quick quality check. Are your listings accurate, descriptions consistent, and brand voice cohesive? Then hit publish!
After launch, track customer feedback closely. What do buyers love? And what could look better? Use AutoDS’s insights to see the overall performance of your listings and see if you should refine your packaging, visuals, or copy. You can also use the Dashboard tab to check key stats from your store, like top products, total revenue, and profits.
Best Practices for White Label Dropshipping
White labeling can take your dropshipping store from “just another seller” to “I love this brand!”. But only if you do it right. Let’s go over a few tips to keep in mind when building your brand from scratch and launching your white label dropshipping products.
1. Test before you scale. Before going all in, start small. Pick one or two white label products, test demand, and see what happens. Does it sell? Does it drive traffic? Is there interest? This helps you see if your branding, pricing, and product presentation are appealing to your target audience before you invest more time and money in your entire catalog.
2. Keep your branding consistent. White label is all about branding. If you’re taking this route, make sure your brand identity is clear and defined. Every asset should tell the same story: your logo, tone of voice, packaging, color palette, and even your product titles. Consistency builds trust. And trust translates to loyal customers who will actually remember your brand name.
📢 Marketing Tip: A cool trick for consistency? Brand archetypes! There are 12 classic ones, like the innocent, the hero, the magician, the jester, the caregiver, the lover, and more. Each one shapes how your brand speaks and feels. Once you pick your archetype, stick to it.
3. Use high-quality visuals and descriptions. White labeling is mostly about the looks. Think about it: the product is the same as a generic one. But the main difference lies in your branding. A general rule of thumb? If your product looks good, people will believe it’s good.
So, start by choosing clear, bright images to showcase your listings (and ideally, use your own branded ones). Then, write descriptions that sound human, highlight benefits, and reflect your brand’s vibe. For example, if your brand has a chill, cool personality, don’t go for professional, serious copy.
💡 Pro Tip: Before you start selling, you can order a few samples from your suppliers to take your own pictures. This way, you’re not using the same generic images everyone is already using. Plus, you get to test quality before actually committing.
4. Automate to stay efficient. White labeling doesn’t mean you have to do everything manually. Use AutoDS automation to keep track of stock, handle price updates, and fulfill orders automatically. You’ll save hours every week and have more time to focus on marketing, branding, or coming up with your next killer product idea.
Frequently Asked Questions
Can all suppliers offer white-label products?
No, not all suppliers offer white-label products. Most suppliers focus on generic products. Only a select few offer white-label or customization options. That’s why it’s important to check supplier policies inside the AutoDS Marketplace. Some suppliers allow you to add custom packaging, logos, or inserts, while others don’t. Always confirm before listing a product.
Is white labeling profitable for dropshipping?
Yes, white labeling is totally profitable for dropshipping, as long as you do it right. White-label products usually bring higher-profit margins because branded items feel more premium and trustworthy to shoppers. You also build brand loyalty, which means repeat customers and better long-term revenue. Just keep an eye on your costs so your margins stay healthy.
Which platform is best for white-label product customization?
There is no one single best platform for white-label product customization, since it’s something that depends mostly on the supplier side. That said, AutoDS connects you with all kinds of suppliers, including those that offer white-label products, helping you centralize your entire sourcing strategy in one single place—no juggling between dozens of marketplaces and tabs.
Can I add white-label products in bulk?
Yes, AutoDS allows bulk import and customization for multiple products in just a few clicks. Just copy and paste the original URL of each product, and that’s it.
Do I need a registered business to sell white-label products?
No, you don’t necessarily need a registered business to sell white-label products. But having a business license helps with branding and supplier relationships.
Start Dropshipping White Label Products With AutoDS
White labeling is one of the smartest ways to add some glitter to your dropshipping store. Instead of competing in the “same product, same price” race, you get to build something that actually looks and feels like a unique brand.
That means stronger recognition, better margins, and customers who come back because they remember you (instead of choosing the first search result when they type the product name on Google).
And the best part? You don’t need to overcomplicate. AutoDS helps you find white-label suppliers, import and customize products, automate orders, and manage everything from one place. It’s the easiest way to run a branded, professional store (without losing your sanity in the process).
If you’d like to keep learning more about dropshipping before you get started, here are a few reads you might find useful:
