Taking social media by storm, TikTok is a popular application that allows users to create, watch, and share short video clips on the platform. With its growing community, TikTok has gone from being a video-streaming app to revolutionizing the marketing world. That’s why eCommerce business models, such as dropshipping, utilize the potential of TikTok to promote products online.
Remember that with high market competition, the right marketing technique is crucial to achieving dropshipping success. Thus, there’s no better way to promote our online business than to join one of the largest social media channels today.
So, are you ready to create the most profitable 15-second video for your online venture? Buckle up as we explore the wonders of promoting our business with TikTok marketing for dropshipping. Here, we’ll learn the whys and hows of marketing our business on TikTok.
Why Should I Market My Dropshipping Business On TikTok?
Of all the social media platforms, why is TikTok marketing one of the best? Simply put, TikTok has a diverse audience reach, with over a billion active users worldwide.
More specifically, the United States has 78.7 million TikTok users as of 2021. From this number, about 37.3 million users belong to Gen Z. Hence, dropshipping businesses that target Gen Z will benefit from this substantial market reach.
Now, here are the key reasons why we should market our dropshipping business on TikTok:
- Increase Brand Awareness
- Promote & Sell Products
- Widen Audience Reach
- Connect More With Your Customers
- Provide Customer Service
Next, we’ll explore how these factors benefit our dropshipping venture.
Increase Brand Awareness
Primarily, TikTok provides several methods to make our brands visible on the platform. For instance, we can work with TikTok influencers, manage paid ads, utilize hashtags, and more.
Aside from these methods, we must create high-quality content, so our videos have a higher chance of going viral. Thus, when greater audiences access our content, the more they become aware of our business.
Promote & Sell Products
Moreover; we can conveniently promote and sell our products on TikTok while remaining authentic and entertaining. With short clips on TikTok, we can create insightful content that can entice viewers to check out our products.
By creating entertaining videos, we can market our products to our target audiences subtly. Therefore, creative TikTok videos help our marketing efforts remain authentic as long as they fit with the overall feed of the platform.
Widen Audience Reach
Another benefit of TikTok marketing is its wide audience reach. With billions of users from all over the globe, we can easily establish and expand our market reach on this platform.
Additionally, marketing on TikTok enables us to reach users who don’t have active accounts on other social networks. Hence, we can enjoy the exclusivity of reaching these specific audiences only on TikTok.
Connect More With Your Customers
Essentially, TikTok aims to produce worthwhile content that relates to different communities. So, creating genuine and appealing videos allows us to build connections with our target market.
When viewers start to interact with our content, we have a higher chance of converting them into customers. With TikTok’s user-friendly interface, we can easily connect with our customers through comments, messages, and more. Doing so paves the way for long-lasting relationships that convert into loyal customers.
Provide Customer Service
Furthermore, providing customer service on TikTok is straightforward. For example, we can constantly engage with our viewers by addressing their comments or queries.
In this way, we can maximize engagements, leading to more potential buyers. Remember that when users know that we’re real and responsive, they will put their trust in our business.
As a final note, TikTok offers a different algorithm than other platforms, such as YouTube and Facebook. Interestingly, TikTok shows related content based on the users’ interests rather than the content of the people they follow. Through this feature, it’s easier for TikTok to showcase our content based on audience interest, resulting in more relevant results for our business.
How To Set Up A TikTok Business Account
After identifying the benefits of TikTok marketing for dropshipping, it’s time to set up a business account for our online venture. Generally, it’s possible to convert our personal profiles to business accounts.
For beginners, it’s advisable to start with a regular account. As soon as you start making sales, you can upgrade to business.
When starting, we can link our personal profile to our TikTok ads manager account. But once again, it’s best to have a business account when our audiences and engagements become significant. By doing so, we can access more in-depth analytics on TikTok.
Meanwhile, signing up for a TikTok ad manager account is easy. All we need to do is follow these steps:
- Go To Profile Page
- Open The Settings And Privacy Tab
- Click On Manage Account
- Switch To Business Account
- Choose Your Business Category
Now, let’s begin performing these steps.
1. Go To Profile Page
To begin, open the TikTok app. Then, go to your profile page.
Meanwhile, if you don’t have an active TikTok account yet, go to TikTok. Then, click ‘Sign Up’ and input the necessary information. Afterward, your profile is ready for customization.
2. Open The Settings And Privacy Tab
On the upper right corner of the page, click the tab with three horizontal lines. Afterward, a dialog box will appear in the lower portion of the page. Next, click the ‘Settings and Privacy’ option.
3. Click On Manage Account
Under settings and privacy, click the ‘Manage account’ button. Here, we’ll see the account information, which includes the phone number, email address, date of birth, and password. In addition, we’ll find the ‘Switch to Business Account’ and ‘Deactivate or delete account’ buttons here.
4. Switch To Business Account
Then, choose ‘Switch to Business Account’ among the choices under manage account. When marketing on TikTok, this account type enables us to enjoy more perks.
For instance, we can get insights about our customers, select royalty-free music, access Business Suite tools, and more. That’s why the Business Account is best for dropshippers who are on TikTok.
5. Choose Your Business Category
Before switching from your personal profile to a business account, you must choose the category of products you want to showcase. In this demonstration, the ‘Clothing & Accessories’ category is chosen. Once you have the category, click ‘Next.’
Voila! You now have your TikTok business account. From here, you can enhance your profile and add other information, such as your business email.
After doing so, your TikTok business account is good to go! You can start adding content and marketing your products on TikTok.
Finally, we can access creator tools from our accounts. This feature allows us to access analytics, such as the number of followers and views. With the help of this tool, we can measure the effectiveness of our content on TikTok.
How To Build A TikTok Marketing Strategy For Your Dropshipping Store
Alright, we now have a TikTok business account. Next up, we must build an effective marketing strategy for our dropshipping business. With that said, here are the best ways to optimize marketing on TikTok:
- Find The Right Audience
- Analyze The Competition
- Create Content Regularly
- Track Your Progress
- Continue Testing On TikTok
We’ll explore how these strategies work in the following sections.
Find The Right Audience
One of the crucial parts of TikTok marketing is identifying the right audience for our content. As mentioned earlier, most TikTok users are 16 to 34 years old, but that doesn’t stop us from targeting audiences beyond the said age bracket. As such, we have to ensure we’re creating optimized content for the age range of our target audience.
In addition, TikTok is utilized by users from over 150 countries. With this broad coverage, we can’t cater to everyone because our page will get lost among the thousands of users. That’s why we need to create unique content that targets specific audiences.
Thus, to find the perfect TikTok audience, we must continuously optimize and test the content we’re producing, along with the audience we’re targeting. Just like finding winning products, we need to test different markets and see which one perfectly fits our business.
Analyze The Competition
This almost sounds like what we do when we’re optimizing our dropshipping store, right? Well, it’s no different when creating a TikTok marketing strategy!
When analyzing the competition on TikTok, we can check the hashtags they’re using, explore similar product offerings, and more. Additionally, we can check the number of followers and interactions they have. Afterward, we can adapt their high-performing strategies for our own pages.
Create Content Regularly
Regardless of the advertising method we utilize; we have to be consistent to stay on top of the competition. To achieve this, we must create and post content regularly.
Subsequently, we can use a content calendar to schedule our content. In this way, we’re optimizing our postings and engaging with our viewers.
All in all, the key to TikTok marketing is building a community. Soon enough, we can convert this community into loyal customers for our dropshipping stores.
Track Your Progress
Next up; we have to monitor our progress. Essentially, tracking our progress allows us to measure our success. Also, we can increase our marketing budget when ads convert viewers into buyers.
For instance, tracking our progress lets us access our products’ costs and how many impressions they gain from our audiences. Likewise, we can analyze the number of clicks of every item and see their sales conversions.
To do this, we can utilize the Creator tools. This feature allows us to access analytics, the creator portal, Q&A, promotions, and TikTok Shop. When using these tools, we can gain insights into our content engagements and track their performances.
Another way to track our progress is by using TikTok pixel. With this feature, we can track essential data from our ads, giving us information on what works best for our business. Hence, it can help us achieve more significant results when running our future ads.
Continue Testing On TikTok
The key to success is always leaving space to experiment! After all, just like with products, trends are always changing on TikTok. Thus, we need to adapt to new trends for us to stay relevant.
Aside from joining the bandwagon, we can also utilize our creativity to start trends. Once again, the more techniques we try, the better our TikTok content will perform. As a result, our dropshipping business will attain significant success with TikTok marketing.
Now that we know how to build marketing strategies on TikTok, it’s time to showcase our products on our pages.
3 Ways To Advertise Dropshipping Products On TikTok
Remarkably, there are various types of ad campaigns to promote our dropshipping products on TikTok. But before anything else, we must set up our TikTok ads account first. We can do so by providing our email address, location, and other details.
Now, let’s explore the different marketing techniques on TikTok. Here are three ways to advertise our dropshipping products on the platform:
Heads up, as we uncover these strategies one by one.
TikTok Paid Ads
The first way to advertise our products on TikTok is through paid ads. In essence, TikTok Ads are similar to Facebook Ads. But since the former is relatively new, it’s a perfect choice for reaching audiences, especially those who belong to Gen Z.
But wait, how do we create ads on TikTok? To create ads, we must log in to TikTok Ad Manager. Then, we can begin our first campaign by clicking the ‘Create’ button.
Afterward, we need to choose the advertising objective fit for our business. Some examples of objectives include conversions, traffic, increased reach, and more. For dropshipping, the ‘Conversions’ option is the perfect match for our page. This enables us to optimize our ads to convert viewers into buyers.
Next, we need to create a campaign name and budget. For the budget, we can choose the campaign level or the ad group level. After setting up our campaign, we can proceed with creating the ads.
In general, there are five main ad types for a dropshipping business:
Without further ado, we’ll explore what each ad type has to offer.
For small to medium-scaled businesses, using in-feed ads is a perfect choice. With this ad type, we capitalize on content and innovation. Thus, it’s a cheaper option compared to other ad choices on TikTok.
In addition, in-feed ads contain our website links or call-to-action (CTA) buttons that last for about 5-15 seconds. These ads appear on the ‘For you’ page on TikTok.
Another ad type on TikTok is the brand takeover. Essentially, this ad type lasts for around 3-5 seconds since TikTok limits the repetitiveness of these promotions. Afterward, the ad turns into an in-feed type.
Typically, brand takeover ads appear full-screen when users open TikTok. Moreover, this ad type can be a video or image that directs the viewers to our hashtag challenges or websites.
Branded Hashtag Challenge
Meanwhile, the branded hashtag challenge is an exclusive ad type on TikTok. With this ad type, we can collaborate with content creators to reach a greater audience.
To achieve this, we need to sponsor TikTok’s challenges. Then, our hashtag challenge will be showcased on the discovery page for about six days. By doing so, our hashtag gains an advantage in going viral and attracting more audiences.
Our next TikTok marketing technique is the utilization of topview ads. Like brand takeover ads, topview ads show a full-screen view when users open TikTok.
Since it is an enhanced version of brand takeover ads, it’s also more expensive. Nevertheless, topview ads can appear for up to 60 seconds, enticing more engagement from the viewers. Thus, audiences can like, comment, and share these ads, helping us reach broader markets.
Aside from all these techniques, the use of branded effects is also a tremendous TikTok marketing strategy. Widely used by brands and filmmakers, this ad type lets us create our own filters within TikTok.
Interestingly, these filters produce effects like stickers, lenses, and similar designs. On top of that, users can share these filters all over the platform. Thus, we can maximize our ad engagements when using this marketing technique on TikTok.
TikTok Influencer Marketing
Aside from paid ads, we can opt to work with influencers on TikTok. When utilizing TikTok influencer marketing for dropshipping, we must ensure to work with personalities who match our brand values. Also, we need to choose influencers who are relevant to the dropshipping products we offer.
When searching for the best ones, we can do so organically on TikTok. However, we can also utilize other reliable platforms to find the right influencers for our business. For instance, we can work with influencers on Instagram to try and promote our products.
Once we have influencers we want to work with, we need to come to an agreement with them. Then, they can review and showcase our products on their pages. And finally, we can reap the benefits of increased audiences, which can lead to substantial sales.
Create Organic Content
Last but not least, we can advertise our products by creating organic content on TikTok. Remember that organic content means that we’re the ones creating our videos on the platform.
When doing so, we must ensure to utilize smart tactics. For instance, we can create short clips, use enticing hashtags like #TikTokMadeMeBuyIt, use CTA links, and more.
Subsequently, we need to discover other aspects of creating organic content that will help convert viewers into buyers. Don’t worry; here are some techniques to attract more views and increase store traffic:
- Create unique and relevant content
- Add music and trending effects to videos
- Leverage publishing features
- Share user-generated content
- Create a challenge
Now, let’s see how these tactics will help increase our audiences on TikTok.
Create Unique And Relevant Content
Since TikTok is a vast platform of diverse videos; we need to step up and become visible. To attain this, we must create one-of-a-kind and high-quality content that will grab anyone’s attention. Of course, our videos must be relevant to the dropshipping category we’re in.
Hence, we must take note of the following factors to produce impactful content on TikTok:
- Know your audience and the platform’s ambiance
- Maintain enthusiasm and spontaneity in your videos
- Give a peak on the behind-the-scenes of your business
- Go along with trends and challenges
Add Music And Trending Effects To Videos
Another way to enhance our videos on TikTok is by adding music and effects. With these alluring music and magical effects, our videos will become more noticeable and unique. Thus, more viewers will take an interest in our content.
Leverage Publishing Features
On the other hand, we have to optimize our videos before sharing them. Notably, we can leverage TikTok’s publishing features to ensure we attain the maximum audience for our videos with these tips:
- Set a concise but substantial description
- Add relevant hashtags
- Tag brands, influencers, or friends
- Incorporate links like websites
- Manage privacy
- Explore duet or stitch features
Share User-Generated Content
On TikTok, we can enjoy user-generated content (UGC). Through UGC, we can share or repost content created by other users for our brands. With the use of this marketing technique, we can achieve a comprehensive feed consisting of enticing videos.
Aside from that, our viewers will feel more appreciated if we recognize their creations. Moreover, sharing UGC increases our social proof, helping us gain our audiences’ trust.
Create A Challenge
Undoubtedly, TikTok challenges play a crucial role in the platform’s rise to fame. As these challenges easily become viral on the internet, many users try them for entertainment and experience.
When creating a challenge, we should be clear with our objectives. For instance, we’ll start a challenge to increase brand awareness, attract substantial sales, and more.
After establishing our goals, we can jumpstart our TikTok challenge with the help of these methods:
- Promote your challenge on TikTok
- Start a social media contest to attract engagements
- Work with influencers to encourage participation
Although it’s satisfying, creating challenges on TikTok is costly. Hence, it’s best to take part in this once we have the capital to leverage. Nonetheless, we can engage in existing challenges and become viral on our own.
Multiply Your Success & Increase Profits With TikTok
Once we find the products that work for us and the right audience to offer these items, it’s time to optimize our pages. By optimizing our product pages, we can gain huge profits.
To attain this, we should add cross-selling and upselling techniques. Besides that, product promotions, such as discounts or coupons, are essential. By offering these perks, customers will keep on coming back to our stores.
On another note, we must add more similar products to our best-sellers. Along with the right advertising technique, consistent content creation is a must. Then, rinse and repeat to multiply our dropshipping success.
Frequently Asked Questions
Is TikTok Good For Marketing?
With billions of users online, TikTok is a promising platform for marketing. In addition, you can utilize engaging videos to showcase your dropshipping products. With a substantial market reach and a flexible interface, TikTok is perfect for marketing your business.
Can I Use TikTok To Advertise My Dropshipping Store?
Yes, you can use TikTok to advertise your dropshipping store. All you need to do is identify your audience, analyze the competition, create regular content, monitor your progress, and continue testing on TikTok.
What Is The Best Way To Market My Store On TikTok?
There are several methods to market your dropshipping store on TikTok. For instance, you can opt for paid ads, work with influencers, or create organic content. With these strategies, you can easily attain high engagement rates for your dropshipping business.
Hooray! Our dropshipping business is now ready to conquer TikTok. With the straightforward TikTok marketing strategies for dropshipping, we’ll surely gain massive profits in no time.
Once again, we should continuously explore trending products and find the right audiences that fit them. Remember that constant testing can help us make the best choices for our business. Thus, optimizing our dropshipping ventures.
Aside from TikTok, let’s discover other innovative marketing strategies that will help optimize our dropshipping business: