The path from wanting something and buying it has never been shorter. Now, people scroll, tap what they like, and buy it in seconds. That’s the new shopping flow, one that fits perfectly on Instagram. 

This app has become one of the easiest ways to sell online without a traditional website. It has in-app shopping tools, creator monetization features, and, mostly, a social-first shopping experience that makes it easy and quick. Thanks to this, now anyone can sell on Instagram, not just big brands. 

In this guide, we’ll walk you through how to sell on Instagram step by step. We’ll break down high-converting products, requirements, setup, payments, fees, shipping, fulfillment, and common mistakes. 

Plus, we’ll show you how automation can make this whole thing easier. For instance, AutoDS integrates with Instagram to provide full automation at every step of the dropshipping workflow.

Key Takeaways: How to sell on Instagram

Instagram is a full sales channel in 2026, not just a marketing platform. Creators, side hustlers, small sellers, and dropshippers can sell by content-driven discovery, native shopping tools, and social proof.

Selling on Instagram is content-first. The entire selling strategy is driven by engaging, valuable, scroll-stopping content.

You don’t need a website or inventory to get started, but you do need a plan. Choosing the right products, setting realistic pricing and shipping expectations, and understanding platform rules are what turn views into actual sales.

Automation makes scaling possible. Tools like AutoDS help manage sourcing, fulfillment, pricing, and inventory management. This way, sellers can focus on content and testing instead of manual tasks.

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What Is Instagram And How Selling Works

Nobody really needs an introduction to Instagram. Even our grandmas have their own little profiles by now. Where things do get confusing, though, is how selling actually works. 

As we all know, Instagram is one of the most used social media platforms. What began as a photo-sharing app over the years became a global sales channel. And when we say “global”, we’re not exaggerating: by the end of 2025, it had three billion monthly active users. This turned it into a massive hub for product discovery and online commerce. 

The ABC Of Selling On Instagram

Sell on Instagram Shops

Instagram doesn’t work like a traditional marketplace, such as Amazon or eBay. It’s actually a social commerce platform. This means shoppers don’t search for products with buying intent from the start. 

They discover them organically through content. They’re scrolling their feed or binge-watching Stories when suddenly they see a product they love. And just like that, they need it ASAP

But buyers don’t stop there. They also look for validation. Instagram allows them to check for recommendations from creators and look for social proof in comments. 

This means that the entire buying process, from discovery to purchase, happens inside a loop of social interactions. A loop where creators, brands, and everyday users interact, recommend, and influence purchase decisions.

Instagram makes this easy with different built-in tools for social commerce. For example:

  • Sellers can tag products in their content. This makes it easy and quick for users to tap and buy
  • Instagram Shop works as a digital storefront right within a profile. 
  • There’s in-app checkout available in some regions. This allows users to make purchases inside the app and avoids losing them to an external site. 

Who Should Sell On Instagram

Anyone can sell on Instagram. But, as a social commerce platform, it works best for sellers who understand the basics of content creation. These sellers know how to use organic content to earn trust, increase visibility, and drive conversions.

Sounds like you? If so, Instagram is the way to go. For example:

  • Creators who already have an engaged audience and want to monetize it.
  • Side hustlers testing products without crafting a full e-commerce store.
  • Small brands selling visual or lifestyle products.
  • Dropshippers who prefer organic traffic over paid ads.
  • Resellers and curators who know how to spot trends.

If you identify with any of these profiles, you can sell in different ways depending on your goals. You can use it as a side hustle and start selling on Instagram via DMs or links to test demand. 

You can also use it for brand building, growing an audience before launching products. Finally, you can promote affiliate or commission-based items or resell trending ones without holding inventory. Many sellers mix these models as they grow. They start simple and add structure over time, seeing what works best for them. 

Now, Instagram is not necessarily for everyone. It may not be the best fit if…

  • You want a hands-off, “set it and forget it” sales model. Instagram needs consistency and constant testing. 
  • Your products require heavy comparison, long descriptions, or technical specs. 
  • You don’t want to create content or engage with an audience at all. 
  • You rely entirely on search-based buyer intent. Instagram thrives in discovery, not search. 

In those cases, a traditional marketplace or a simple e-commerce store will probably make more sense.

That said, if you decide to sell on Instagram, good news: It’s one of the most beginner-friendly places to start. You don’t need a website, inventory, or any complex setup. 

What you do need is a bit of patience. Learn what content works, pay attention to your audience, and show up consistently. Most people figure it out by testing, adjusting, and slowly getting better over time.

What Can You Sell On Instagram

One of the biggest perks of selling on Instagram is how flexible it is. As long as your products follow Meta’s commerce policies, you’re not trapped to one single model. You can sell things you make, things you source, and even things you don’t even own. 

What’s Allowed To Sell On Instagram

Instagram supports most everyday consumer products, including both physical and digital items. Even better if they look good on camera and don’t need long explanations. Popular categories include:

  • Clothing, accessories, and fashion items.
  • Beauty, skincare, and wellness products.
  • Home decor, lifestyle goods, and gifts.
  • Fitness, sports, and hobby-related products.
  • Phone accessories, gadgets, and everyday tech.
  • Art, prints, and creative products.
  • Digital products, like e-books, courses, presets, or templates. They’re usually sold through links rather than in-app checkout. 
  • Handmade products you design or create yourself.
  • Branded or white-label products, as long as they are under your own brand.

If it’s visual, easy to understand, and impulse-friendly, it usually fits right in.

You can also resell products from third-party suppliers, meaning dropshipping is totally allowed. As long as you’re honest about what you’re selling and follow the platform’s rules, you’re good. Instagram doesn’t really care how you source your products as long as customers get what they expect. 

What You Can’t Sell On Instagram

Not everything is allowed when selling online. All major platforms and marketplaces have their own rules and regulations, including restricted items. Specifically, Instagram doesn’t allow:

  • Illegal products or controlled substances.
  • Weapons or anything related to items that could harm someone else.
  • Tobacco, vapes, and similar products.
  • Prescription drugs and certain medical items.
  • Adult or sexually explicit products.
  • Live animals.

Some categories, like alcohol, supplements, or financial products, sit in gray areas. They are allowed, but may require extra approvals or have location-based restrictions. When in doubt, it’s always worth double-checking the rules before listing. 

Requirements to Sell On Instagram

Business Account profile to sell on Instagram

Before you start tagging products and dreaming of your Instagram dropshipping empire, there are a few boxes you’ll need to check. Nothing scary. But yes, there are rules.

First, basic Instagram seller requirements. To sell on Instagram, you need an active account that follows the platform’s community guidelines and commerce policies. No weird behavior, no repeated violations, no “brand-new account created five minutes ago trying to sell miracle products.” A bit of history and normal activity goes a long way. 

You also need a professional account linked to a Facebook Business Page. Technically, you can sell through a personal profile (via DMs or links). But if you want access to proper selling tools, like product tagging, insights, ads, and Instagram Shop, you need to switch to a Business or Creator account. 

It’s important to note that not all selling features are available everywhere. Some tools, like in-app checkout, are available only in some regions (like the US, the UK, Brazil, India, and more). If you’re outside those regions, don’t panic. You can still sell perfectly fine using product tags or links. 

Then, you need identity verification. Instagram wants to know you’re a real human (or business). For this, you will be asked to verify your identity or business details. This can include confirming your email, phone number, business info, or linking to a Facebook page. It’s normal, quick (but slightly annoying), and part of the deal. 

Tax And Compliance Basics

Now, your favorite part (being sarcastic here): Dropshipping taxes! Not fun but definitely important. At a minimum, you should follow local tax laws for online sales, be transparent about pricing and refunds, and issue invoices or receipts if required in your country. 

If you’re selling from (or to) the United States, your sales are considered taxable income. It doesn’t matter if you’re dropshipping, selling handmade items, or reselling products. Instagram won’t handle taxes for you in most cases. That part is totally on you.

You have two options:

  • Most beginners start as sole proprietors (often by default). That means that your Instagram earnings are reported as personal income. In this case, you file and report income to the Internal Revenue Service. But be careful: you may owe self-employment tax once you pass certain income thresholds.
  • Once you start growing, you can go as an LLC (Limited Liability Company). In this case, your business is a separate entity from you. Here, setup and paperwork are a bit more complex and expensive. But it comes with a few benefits, like tax flexibility and protecting you if something goes wrong.

On the sales tax side, things depend on sales tax nexus. This is usually tied to where you live or operate, not where your supplier is. Even if you never touch the product (hello, dropshipping), sales tax rules can still apply. 

Already freaking out? No worries. You don’t need to have everything perfectly figured out on day one. Just make sure you’re selling legally and responsibly as you grow. And if you need help, you should always hire an accountant. 

How to Start Selling On Instagram

Getting started on Instagram is way easier than people expect. You don’t need a warehouse, a web developer, or a 20-step business plan. You just need to set up your account properly, decide how you want to sell, and… start!

Here’s a quick step-by-step guide on how to start selling on Instagram.

Step 1: Create And Set Up A Seller Account

Set up Business account to sell on Instagram

First, make sure your Instagram is ready for business.

  • Switch to a Business or Creator account. This is free and takes two minutes max.
  • Add a clear bio that explains what you sell and who it’s for.
  • Use a profile photo or logo that looks legit. No blurry selfies from 2016.
  • Connect your account to a Facebook page if you plan to use Instagram’s shopping tools.

This shouldn’t take more than an hour. Just focus on clarity and making sure everything looks legit.

Step 2: Set Up Payments And Payouts

Add payment method to sell on Instagram

How you get paid depends on where you’re located and how you sell. Some sellers use Instagram’s native checkout (where available). In this case, set it up following these instructions:

  1. Tap Profile or your profile picture in the bottom right to go to your profile.
  2. Go to the More Options Menu in the top right.
  3. Orders and Payments.
  4. Meta Pay > Manage at the top.
  5. Tap “Add Payment Method,” and choose your preferred one.

Other sellers prefer sending traffic to an external checkout, link-in-bio tool, or even handling payments through DMs. All of these alternatives are perfectly fine. 

Whichever method you choose, make sure that…

  • Your payment method is set up and tested.
  • Prices are clear (no surprise “DM for price” chaos).
  • Customers know how and when they’ll receive their order.

Transparency is key to avoiding refunds, chargebacks, and policy violations.

Step 3: Choose Your Selling Model

There are many ways to sell on Instagram. You can pick just one model or combine multiple ones. Whatever works best for your business. These are the most common alternatives:

  • Hold your own inventory. You buy or make products upfront and ship them yourself. This gives you more control, but also more responsibility. It’s great if you already have products or want full brand ownership.
  • Print-on-demand. You sell custom-designed products (like apparel, mugs, or prints). These are made only after someone orders. This way, you don’t hold inventory and don’t need storage. You get to design your own items with minimal risk. 
  • Dropshipping. Here, you sell online without inventory. You pick products to resell, and when someone buys, your supplier ships them directly to your customer. This is very popular with beginners. Startup costs are low, and scaling is super easy (especially with automation!) 
  • Reselling/arbitrage. You find products at a lower price (online or locally) and resell them at a profit. Simple in theory, but timing, trends, and pricing can get confusing. The main difference with dropshipping is that here you’re buying the product first and selling later. This makes it riskier and more complex in terms of logistics. 

Setting Up Your First Product Listing

Set up your product listings to sell on Instagram

No more paperwork and setting up accounts. Now, it’s time to get your hands dirty and start building your catalog. 

To do this, the first thing is product research. While you can sell almost anything on Instagram, you need a product strategy. This means finding high-converting, profitable products that fit your niche. Plus, Instagram is all about visuals. So, products that look good on camera and feel trendy tend to perform better.

Then, you have some platform rules to comply with (nothing crazy). Here’s a quick cheatsheet:

  • Products must match what’s shown and described.
  • No misleading claims or exaggerated benefits.
  • Prices and availability must be accurate.
  • Restricted products are a hard no.

Now, let’s craft together your first listing.

Product Title And Descriptions Best Practices

The first step is creating your listing. This involves copies, images, and variants. Think something simple, human, and clear. Your title should explain what the product is, and your description should focus on why someone should care.

To achieve this, use clear, descriptive titles. Skip the cryptic brand poetry or the keyword stuffing. Then, for the description, focus on the benefits, not just the features. Answer the obvious questions: what it is, who it is for, and why it’s useful. 

Keep it scannable. Short paragraphs, line breaks, and bullet points are great practices. On Instagram, people don’t read as they do on Amazon. They skim. Your job is to make skimming enough to convince them. 

Pricing Strategy Basics

Instagram is a platform driven by impulses. Impulses to like, react, and even buy fast. This is why your product sourcing and pricing strategies matter more than you think.

First, make sure your price covers all hidden fees (like shipping and platform costs). The whole point is to have a profit after each sale. Adding up these extra costs is key to keeping your margins healthy. 

Also, avoid prices that feel too good to be true and be transparent about shipping costs. Surprises at the last minute are the fastest way for a customer to abandon their carts. Lastly, keep in mind that round, simple pricing usually works better than hyper-precise numbers.

This is all part of your pricing strategy. This is the backbone of your business when selling products online. 

Images And Media Guidelines

On Instagram, there’s no listing without visuals. In fact, visuals do most of the selling. If your images don’t stop the scroll, the rest doesn’t really matter. So, a few best practices to level up your content strategy:

  • Use high-quality, well-lit images. No blurry screenshots, please.
  • Show the product in use, not just on a white background.
  • Reels and short videos often outperform static images. 
  • Keep branding consistent, even if it’s minimal.

If you’re dropshipping, make sure your visuals match what the customer will actually get. Overpromising can lead you to refunds and angry DMs. 

How Payments, Fees, and Payouts Work

How you get paid (and how much you get to keep) depends on a few factors: how you’re selling, where you’re located, and if you’re using Instagram’s native checkout or external payment tools. 

Instagram itself doesn’t charge a flat “platform fee” like other marketplaces or selling channels. Instead, Instagram fees are tied to the tools you use. If you’re using Instagram’s checkout, Meta applies a selling fee per transaction. But if you’re selling through links, DMs, or an external store, Instagram isn’t taking a cut (your payment tool is). 

As of January 2026, Meta charges:

  • 5% per shipment 
  • or a flat $0.40 fee for shipments of $8 or less
  • and a 2.9% transaction fee for card payments within the app. If you choose a third-party payment provider, you don’t have to pay this (just your provider’s fees). 

Translation: Instagram isn’t free-free. But it’s also not secretly draining your profits either.

💰 Financial Tip: When assessing costs, make sure to consider currency conversion fees if you’re selling internationally. Keep this in mind when setting your pricing strategy for other markets.

Payment Processing And Payout Timelines

Payout timing depends on how customers pay and which tools you’re using. With Instagram Checkout, payouts are usually sent to your bank account on a scheduled basis after orders are marked as fulfilled. This is typically weekly or biweekly. 

With external payment tools, payouts depend on the provider. Some are instant, others take a few business days. 

The first payout often takes longer. After that, things usually move faster.

Refunds And Chargebacks

Refunds happen. It’s part of selling online. If a customer requests a refund, you’re responsible for issuing it. It doesn’t matter if that’s through Instagram Checkout or your payment provider; you’re still responsible for that.

Chargebacks, on the other hand, happen when a customer disputes a charge with their bank. In this case, you’re not really getting the product back, but you are losing the money. These are annoying but manageable. The idea is to avoid them with clear product descriptions, transparent shipping times, and realistic images.

How Shipping and Fulfillment Work on Instagram

Shipping is a major part of your online selling strategy. First thing you should know is this: Instagram doesn’t ship anything for you. It’s up to you to handle the logistics of getting the orders from “buy” to “delivered”. 

You have two options: packing and shipping orders yourself, or letting your supplier handle it (dropshipping or print-on-demand). If you go the second route, make sure to evaluate your supplier’s shipping times and communicate them clearly in your product descriptions.

📦 Supplier’s Tip: You can order a few samples to assess the entire experience, from delivery times to product quality and packaging.

If you’re using Instagram Checkout, Meta provides some basic order and shipping management tools. You’ll still handle fulfillment, but you’ll be able to confirm orders, mark them as shipped, and upload tracking details.

And if you’re selling through links or DMs, shipping happens entirely outside of Instagram. In this case, you can use your own platforms to handle it. 

Tracking Requirements

Your shipping setup also comes with tracking requirements. This is only mandatory if you’re using Instagram Checkout. If not, you don’t have to do it, but it’s totally recommended. 

Adding a tracking number update to your communications helps customers feel at ease. It cuts down on “where’s my order?” messages and gives you backup if a dispute or chargeback comes up.

And if you’re dropshipping, always work with suppliers that provide reliable tracking numbers. Bonus points if you can automate this and send out tracking updates automatically. 

Handling Delays And Issues

Of course, delays happen. They’re part of shipping. Packages get stuck, couriers have bad days, or a major storm hits the warehouse. Who knows. And sadly, you can’t control this. 

What you can do is handle delays calmly:

  • Set realistic shipping times upfront. Don’t overpromise “same day delivery” if it’s not necessary. You can do “2-day shipping” and give your courier a little breathing room.
  • Communicate early if there’s a delay. You can automate this or take it on a case-by-case basis. Either way, be transparent with the situation and address customers with empathy.
  • Offer refunds or partial compensation in extreme cases. The package might arrive late, but offering solutions will probably make them come back next time.
  • Don’t disappear when something goes wrong (seriously). Reach out to your customers, give them options, and see what they prefer.

How to Get Sales On Instagram

Content formats to sell on Instagram

Now comes the fun part (meaning the part where you actually start making money!). Selling on Instagram is not just about dropping a product link and hoping for the best. Sales come from high-quality content, visibility, and good timing. 

Luckily, Instagram gives you multiple ways to make that happen. You have:

  • Feed posts and carousels. These are made by images. You can post a single one or create a sequence through storytelling (these work pretty well to explain how a product works). 
  • Stories. These only appear for 24 hours, but you can save them on Highlights. You can use them to engage with your audience on a daily basis. 

💡 Pro Tip: Don’t forget to use the stickers! You can create polls and Q&As, use product tags and links, add music, and anticipate product launches with countdowns. These are great ways to generate engagement.

  • Reels. These are one of the best tools to increase your reach in 2026. Reels are naturally designed for virality. You can use them to showcase your products, explain why they’re useful, and add some human touch to your content. Just make sure to use a strong hook to keep users watching. 
  • Product tags and Shops. These let users tap directly on a product to see details or buy it. When used naturally inside content, they make it super easy to go from scrolling to buying in just a couple of clicks.
  • Comments and shares. These are usually overlooked, and yet they can be powerful allies. First, you can check comments on different posts and engage with people right away. For example, you can answer questions in other people’s posts to redirect to your profile. You can also use comments to see what’s going viral or showing strong demand. 

How The Algorithm Helps (Or Not)

If you’re selling on Instagram, you have to meet your most important partner: ✨the algorithm. It can either become your best friend or your worst enemy, depending on how you treat it. 

Instagram’s algorithm prioritizes content that gets early engagement. That means likes, comments, shares, saves, and watch time for Reels. The more your content gets engagement during the first couple of hours, the more it will get pushed afterwards.

Reels usually get pushed more than static posts. That said, carousels gained way more virality in the latest 2025 updates. So there’s no one magic format, really. The goal is to test and see what sticks with your audience, niche, and product type. 

Plus, content that feels native performs better than ads in disguise. Whatever the format, the main trick to getting engagement is valuable content.

💡 Pro Tip: Don’t have ideas for your content? You can use AutoDS’s Ad Spy tools to see videos that are already performing well on Instagram. Use it for inspiration! 

Either way, consistency beats viral spikes. Don’t aim for just one viral reel. Instead, create a content calendar with at least three posts a week to keep it going.

Also, engagement matters more than follower count. Don’t buy followers (can someone say it louder for the people in the back?). It’s better to have 100 highly engaged followers than 1K bots that will never buy. 

Promotion Tools: Organic Vs. Paid

Paid ads to sell on Instagram

Instagram gives you both free and paid ways to increase views. On one hand, you have organic content. In this case, reach comes from posting consistently, engaging with your audience, and showing up in comments and DMs. It’s slower, but it builds trust in the long term. 

On the other hand, there are paid ads. These let you reach new audiences fast, test products quickly, and retarget people who have already engaged. 

You don’t have to choose one or the other. The best scenario is combining both. You can use organic content to strengthen your community and paid ads to reach new audiences and drive sales fast. That said, at the beginning, you can start organically and then add promotions once you know what works.

📢 Marketing Tip: Instagram doesn’t have to be your only traffic source, even if that’s where you sell. You can send people to your Instagram from different places, such as your TikTok or YouTube shorts, your newsletters, your blog content, and influencer collaborations.

Common Mistakes New Sellers Make On Instagram

We all make mistakes. And that’s fine! Here’s a quick shortcut to skipping the most common ones:

  • Pricing mistakes. This includes ignoring Instagram fees, shipping, or margins. It also includes pricing too high before building trust. Math still matters. 
  • Policy violations. For example, selling restricted products or making exaggerated claims can get listings limited or removed. 
  • Fulfillment errors. Overpromising delivery times, missing tracking, or going silent when delays happen is a big no-no.
  • Scaling too early. Things take time. Running ads or adding more products before having your setup ready is the quickest way to burnout. Same for adding more products before proving one that actually sells. 
  • Poor product-market fit. Choosing products that don’t translate well visually or don’t resonate with your audience is a waste of time. Do your research first to avoid items that were never meant to sell on Instagram. 

How Dropshipping Works On Instagram

Dropshipping on Instagram is totally allowed. Of course, as long as you play by the rules. What are those rules, exactly? Very simple:

  • Being clear about what you’re selling. 
  • Setting realistic shipping times.
  • Following Meta’s commerce policies.

This means being honest, responsive, and organized with your business. The biggest mistakes on Instagram usually come down to a few things. For example, overpromising delivery times, using misleading product images or claims, and ignoring customer messages.

But there’s a trick. While dropshipping on Instagram is fine, it doesn’t necessarily give you the tools to do it. First, it doesn’t handle suppliers or fulfillment for you. Second, in-app checkout comes with stricter rules around shipping and tracking. And third, long shipping times can hurt trust, especially for impulse buyers.

This means not every dropshipping product works well here. Fast shipping, reliable suppliers, and automation tools are key when setting up your logistics. 

When Dropshipping Makes Sense On Instagram

All in all, dropshipping works especially well on Instagram if:

  • Your products are visual and easy to understand.
  • You’re using content to drive discovery, such as Reels or Stories.
  • You want to sell online without inventory.
  • You’re testing products before scaling.

Many sellers use Instagram as a validation channel. Find what converts first, then scale with automation once demand is proven. 

Using AutoDS to Manage and Scale Selling On Instagram

AutoDS, the all-in-one dropshipping platform to sell on Instagram

Selling on Instagram often starts manually. You post content, create your catalog on Instagram Shops, answer DMs, handle orders one by one, you know… the usual. But once sales start coming in, the challenge is not getting orders anymore. It’s keeping everything organized as volume grows. 

That’s where automation becomes not just a nice-to-have but an essential partner to help sellers stay sane. By automating repetitive tasks, sellers can focus on content, audience growth, and product strategy instead of spreadsheets and copy-paste workflows.

Tools like AutoDS, an all-in-one dropshipping platform, help sellers across the entire workflow with full automation. From sourcing to fulfillment, it reduces manual work and helps keep everything neat as sales grow. For example:

  • Product sourcing and importing. AutoDS helps sellers research, source, and import products from 25+ global suppliers. This is especially useful for Instagram sellers who test multiple products. With built-in product research tools and bulk importing, it provides a faster way to validate what actually converts. 

AutoDS's bulk importer tool to automate your dropshipping business

  • Price and stock monitoring. One of the biggest risks when you sell online without inventory is keeping up to date with your suppliers’ listings. AutoDS does it for you automatically, monitoring prices and stock 24/7 and updating them on your store. 
  • Automated order fulfillment. As sales increase, manual fulfillment quickly becomes a mess. Luckily, automation can handle order routing and tracking updates all on autopilot. This reduces manual inputs and potential errors. 
  • Multi-platform support. As they grow, many Instagram sellers want to expand to other marketplaces. With fully native integrations, AutoDS makes it easier to add new selling channels like Shopify, Amazon, eBay, Etsy, and more. To do this, it uses the same product data and fulfillment workflows, centralizing everything in one single dashboard.

AutoDS supported integrations to sell on Instagram and other platforms

“AutoDS is kind of like the autopilot system on a plane. It imports trending products, updates pricing and images, and even ships orders directly to your customers. This means you don’t have to touch inventory or deal with supplier negotiations. You focus on driving traffic and making sales while the system handles the rest”Mark Tilbury, dropshipping expert.

Frequently Asked Questions

Do I need a business account to sell on Instagram?

No, you don’t necessarily need a business account to sell on Instagram. You can use a personal one and sell via DMs and links. That said, switching to a business or creator account gives you access to selling tools, insights, ads, and product tags. And it’s free!

What’s the difference between Instagram Shop and links?

The difference between Instagram Shop and links is that Shops let users browse products natively on the platform and, in some regions, check out without leaving the app. Links (in bio or stories) send users to an external checkout, like a website or payment page. Shops reduce friction, but links offer more flexibility.

Can I sell without a website?

Yes, you can totally sell without a website. Many sellers start by selling through DMs, link-in-bio tools, or external checkout pages. A website helps with branding and scaling, but it’s not required to make your first sales. 

Does Instagram charge selling fees?

Instagram doesn’t charge a general selling fee. But if you use Instagram Checkout (where available), Meta takes 5% per shipment or a flat $0.40 fee for orders of $8 or less. If you sell via links or DMs, Instagram doesn’t take a cut (only your payment processor does). 

Can you dropship on Instagram?

Yes, you can absolutely dropship on Instagram. This is allowed as long as you’re transparent, follow Meta’s commerce policies, set realistic shipping times, and deliver what you promise. The model is allowed. It’s just bad execution that gets you in trouble.

How do Instagram product tags work?

Product tags let you tag items directly in posts, Stories, or Reels. Users can tap the tag to see product details and, depending on setup and location, either check out in-app or be redirected to an external store. They’re a great way to turn content into shoppable moments without being pushy. 

Start Selling On Instagram With AutoDS

An voilà! Now you know exactly how to sell on Instagram. It doesn’t require a huge budget, a warehouse, or a perfect brand. But it does require a setup that matches this platform. You need to choose the right products, partner with reliable suppliers, and stay consistent with your content strategy. It’s a solid option for all, from creators to side hustlers and beginners.

Once sales start picking up, staying organized becomes just as important as getting attention. AutoDS handles product sourcing, order fulfillment, and price and stock updates, so you’re not stuck doing everything manually. That frees up time to focus on what actually moves the needle: content and growth.

🚀 Let your content do the selling. Automate the rest with AutoDS. Start the $1 trial today!

Meanwhile, here are a few reads you might find helpful:

Written by:
Lola has focused on crafting high-impact content for B2B SaaS companies in the e-commerce and dropshipping space since 2019. With a strong background in digital marketing, she creates strategic content that helps dropshippers and business owners thrive at every stage of the funnel—from generating awareness to driving conversions. She translates complex software features into clear, actionable insights, helping online retail brands connect with their audience and stand out in competitive markets.
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