We have a golden opportunity to leverage the massive uprise in online shopping and eCommerce. In fact, the dropshipping market has been booming over the previous years and is projected to reach 476.1 billion U.S. dollars by 2026. To see great success in dropshipping, we have to follow trends in order to cater to demand. As a matter of fact, to see what’s in demand, we can follow Google Trends for dropshipping.
So, in this article, we will learn what Google trends for dropshipping are and how to find them. We will also learn how to leverage Google Trends to improve our product catalog and find best-sellers.
Google Trends analyzes the search volume of search queries across various regions and languages over time.
Dropshipping is a low-investment, low-risk eCommerce model with high-profit potential where you don’t hold your inventory.
Use Google Trends for dropshipping to find trending niches and high-demand products to sell.
Use Google Trends for dropshipping to optimize your marketing, content, and keyword search.
Use a dropshipping tool like AutoDS to automate & optimize your dropshipping store.
What Is Google Trends?
Google Trends is a great tool for dropshippers to see what is trending on Google. Plus, we can see how much engagement and search volume-specific keywords have. Based on that, we can determine if a niche or product has enough volume/is trending for us to start selling it.
To better elaborate, Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages. Once we choose a trend to examine, the website shows us graphs to compare the trend’s performance over time.
How Does Google Trends Work?
Google Trends works on the basis of showing us the search volume for a specific query. For example, if we search for “dropshipping” in the US, it will show a graph of the fluctuating interest over time. Notably, we can even compare different search terms to each other.
Interestingly, the website allows us to conduct research on multiple levels. So, we can do our usual search by interest over time, region and keywords. However, we can also take a look at the interest in related topics and questions, which helps us dive even deeper. We can also find the most-searched-for topics in real time and adjust our product offering accordingly. In fact, this shows us what is trending at the moment and allows us to stay on top of trends as they appear.
What Is Dropshipping?
Uniquely, dropshipping is an eCommerce business model in which dropshippers do not keep products in stock. Instead, when a customer orders a product, the dropshipper then purchases the item from a third-party supplier. At last, the supplier ships the products directly to our customer’s door.
To demonstrate, let’s say we’re selling a women’s coat for $100, which our supplier has priced at $65. From this sale alone, we can make a solid profit of $35. Thus, in dropshipping, we act as more of a middleman in the order fulfillment process.
Notably, dropshipping is an ideal way for entrepreneurs to start their online stores with little upfront capital. It also helps us save on storage space and other costs since we don’t need to stock inventory. Plus, the dropshipping model is low-risk and low-investment, while it has huge profit potential.
Why You Should Use Google Trends for Dropshipping
Google Trends allows us to make informed business decisions based on authentic data. As such, it enables us to grow our dropshipping store into a successful business. In fact, it’s a great tool because it helps dropshippers find profitable niches, convert products, and see what’s trending and in demand.
Find Profitable Niches
Google Trends for dropshipping gives us great insight into the popularity of a specific niche and the trajectory of its demand. That way, we can see what has an upward trend and leverage it to maximize our sales. Plus, we can have specific periods when the niche is booming and sell within it seasonally.
The graphical representation also provides indications of whether a market is experiencing a trending phase or is evergreen in nature. For example, the swimwear niche experiences a seasonal surge during the summer months. So, we can take advantage and offer swimwear products.
On the other hand, when we look at the home decor niche on Google Trends for dropshipping, we can see that it’s an evergreen niche. Home decor is in high demand throughout the entire year. So, when we use Google Trends for dropshipping, we should look for seasonal spikes and capitalize on these opportunities, and we can also find consistently profitable niches that we can sell year-round.
Find Best-Selling Products
Now, once we find our niche by using Google Trends for dropshipping, we need to find best-selling products in it. We start off broader by looking for a niche, and now we can narrow it down and find which products to sell. As we’ve seen, the home decor niche is a consistently profitable one. Now, we need to find which are the most popular and trending items in that niche.
For example, wall art is a product in the home decor niche. If we search for it on Google Trends, we can see that, similarly to the niche itself, wall art is also consistently trending throughout the year. So, we know we’ve hit the jackpot and can sell wall art in our dropshipping store.
Now, we can continue to search for different products and find which are profitable over time. We can use Google Trends for dropshipping to find numerous best-sellers within a profitable niche. That way, we can build a killer product catalog.
Find Suppliers For Your Business
Once we find our best-sellers, we need to find the best suppliers to source them from. When we use Google Trends for dropshipping, we can also search for suppliers and find the best-ranked ones. Notably, we can search for a specific supplier and see how that supplier has ranked over time. Additionally, we can also search for suppliers by location to ensure we are sourcing from reliable suppliers within our dropshipping region.
We can also compare different suppliers to each other to see which one ranks better. That way, we can find the best suppliers to work with. For instance, we can clearly see that Wayfair is a much better-ranked supplier than Overstock. So, when dropshipping in the home decor niche, we can source our products from Wayfair.
With Google Trends, we can find good and reliable suppliers that will fulfill our orders. It’s important to find reliable suppliers in order for our customers to receive their orders on time and in good quality. Thus, we can enhance their shopping experience and potentially turn them into returning customers.
Search For Seasonal Trends
As briefly mentioned above, when we use Google Trends for dropshipping we can find seasonal trends to leverage. This tool is perfect for that since we can see how certain trends perform over time. As a result, we can see how the interest in specific trends fluctuates over the course of the year.
We can see when a trend is generating high interest in a specific period of time in the year. Then, we can sell those trending products within that trending niche seasonally. For example, Christmas products tend to be trending from the beginning of November until the end of December. To leverage that, we can dropship Christmas products during this season to boost our profits.
Specific Location Marketing
Not all niches and products will be in demand in all parts of the world. Importantly, we need to check out the trends in our niche or for our product in different regions. This is because it will give us a good idea of what is trending and in high demand in which area.
By using the Location filter on Google Trends, we can see which places are generating interest for our products. Consequently, we can make informed decisions about directing our marketing efforts toward specific countries. This involves closely monitoring seasonal trends. Thus, ensuring that we market our products to customers that have shown a genuine interest, precisely when they are most interested.
This approach will enable us to discover untapped markets for our products. As such, it allows us to customize our shipping options to cater precisely to each unique market.
Improve Your Keyword Game
To maximize our visibility and conversions, we need to incorporate relevant keywords into our listings and marketing efforts. But, we also need high search volume keywords. Keyword search volume refers to how many times a term has been searched for within a specific period. For dropshippers, this is crucial since search volume is what brings new visitors to a website.
When we use Google Trends for dropshipping, we have the ability to input any keyword phrase. Then, we can see a depiction of how interest in that topic has either grown or diminished over any chosen timeframe. Notably, we can download our keyword results as a .csv file so that it’s organized and easily accessible.
For example, if we search for the query ‘wall art’, Google Trends also gives us related topics and queries. That way, we can see which additional keywords are trending so that we can include them alongside ‘wall art’.
Prior to publishing content on our site, it’s essential to carry out keyword research if we want to stand out competitively. Furthermore, optimizing our product descriptions with proven effective keywords is crucial. Hence making Google Trends imperative to boost visibility online.
Find Fresh Insights For Your Store’s Content
When using Google Trends for dropshipping, it provides users with the ability to analyze the search patterns of various subjects. This makes it an excellent tool for gauging the trends in the popularity of our content.
For dropshippers, content marketing enhances brand recognition and drives more traffic to their stores. Thus, crafting blog posts for our website can effectively contribute to expanding our business. When we use Google Trends for dropshipping, we can gauge the interest in a topic on a regional level. This insight can guide our advertising efforts and allow us to customize our online content accordingly.
Using Google Trends for dropshipping allows us to identify peak periods of the year when a specific topic experiences heightened popularity. This enables you to proactively create and promote content well in advance, capitalizing on moments of peak interest.
How To Grow Your Dropshipping Business With Google Trends
When using Google Trends for dropshipping, it allows us to grow our business through multiple channels. To begin with, it enables us to find trending and profitable niches along with product best-sellers. As a result, this saves us a bunch of time and effort in the product research process.
On top of that, it allows us to optimize and target our marketing efforts where they will be most fruitful. In fact, we can market our store based on seasonal interest or interest by location. That way, we can conduct marketing campaigns with clear objectives and targets.
Lastly, by using Google Trends for dropshipping we can constantly stay up to date on current trends. This allows us to leverage them to improve our product offering as well as optimize our marketing efforts.
Beginner’s Tip: You can use Google Trends to find the best tools to work with in tandem with this extension. That way, you can find the best combination of tools that will complement each other and will help you grow your business.
Automate Your Dropshipping Store
Using Google Trends for dropshipping can tremendously alleviate some of our dropshipping tasks. However, we can go further and automate our entire dropshipping business and save a bunch of time and effort.
Generally speaking, manual dropshipping can get complicated, laborious, and time-consuming. In contrast, using an automation tool like AutoDS will save us the time and energy that goes into running our dropshipping business. In fact, one of the best ways to scale our dropshipping business is by automating it. That way, we can focus on growing our business while the software does the work for us.
As a demonstration, we’ll take a look at one of AutoDS’ tools – the product importer. To illustrate its simplicity, we will concentrate on the single product uploader that imports products in seconds.
To begin, copy the product’s URL or ID from the supplier’s page. Then, navigate to the AutoDS platform and access the ‘Add Products’ feature in the top left menu. From the options in the dropdown menu, opt for the ‘Single Product’ selection and paste the URL. After pasting the URL, select the ‘Edit Now (Quick)’ button to proceed.
Now, the software will proceed to upload the item’s details onto the draft page. Here, we can fine-tune and optimize our listings before publishing them in our stores. The optimization procedure involves editing various elements, such as the product’s description, tags, images, and more.
Once we feel satisfied with the product’s optimization, we click on ‘Save and Import’ . Consequently, the products get imported to our store.
AutoDS has a myriad of other tools that allow us to scale and grow our dropshipping business:
- Complete Order Fulfillment
- Price/Stock Monitoring
- Price Optimization
- Automatic Tracking Updates
- Advanced Image Editor
- One-screen Inventory Management
… and much more!
Frequently Asked Questions
What is a trending search on Google?
A trending search on Google is a search term that has proven to generate a lot of interest over a period of time. Trending searches show the most trending topics on Google regardless of their nature.
How can I use Google Trends for dropshipping?
You can use Google Trends for dropshipping to find profitable niches, best-selling products, and best-ranked suppliers to source them from. On top of that, you can also use it to find trending keywords and fresh insights for your store’s content.
Is Google Trends free?
Yes! Google Trends is an entirely free tool that we can use for dropshipping.
And there we have it! We’ve run down all of the ways we can use Google Trends for dropshipping. Moreover, we’ve learned how to fully leverage this tool to find trending niches and products to maximize our sales.
But we’ve also learned new ways to use Google Trends for dropshipping. That is to say, we learned that we can utilize it to optimize our keyword searches and find fresh marketing insights.
To further improve our dropshipping business, we can take a look at the following articles: