The Facebook Marketplace is the newest and one of the most profitable selling channels for dropshipping.
While the Facebook Marketplace has been around for a while, dropshippers only recently started using it as an additional platform for expanding their dropshipping business.
On the one hand, the Facebook Marketplace is completely different from dropshipping on other selling channels such as eBay and Shopify. On the other hand, it is completely untapped. Not many are doing it, and the organic traffic and sales are through the roof.
Therefore, now is the perfect time to start dropshipping on Facebook Marketplace and enjoy the fruits that will come (sooner rather than) later.
If you’re interested in dropshipping on the Facebook Marketplace but have no idea where to start – look no further. This guide will walk you through all of the steps from having no prior knowledge to getting your first sales.
What Is Facebook Marketplace Dropshipping?
Dropshipping is a business model where the seller (you) doesn’t hold (or pay for) any physical stock. You list an item on your online store, and when it sells, you purchase the product from your supplier and ship it directly to your buyer.
The price difference is your profit, and there is no initial startup investment.
Now, with the power of Facebook’s ability to direct a ton of free organic traffic to our store on the marketplace, the Facebook Marketplace is one of the best under-the-radar selling channels to start or expand your dropshipping business.
Additionally, just like any other dropshipping selling platform, when the sales start to come in, it becomes fun and addictive.
However, scalability is always an issue that limits our business from expanding beyond a certain point, and that’s because there is only so much we can do in one day.
Not only will we guide you through all of the steps to find hot products to sell, post a listing and sell on the Facebook Marketplace, but we will also show you how you can fully automate your dropshipping business.
Find Products to Dropship On The Facebook Marketplace
Finding good products that will sell is the first step toward a successful Facebook dropshipping store. Because Facebook dropshipping is relatively new, finding products that will sell is far less difficult than other selling channels such as eBay or Shopify.
Unlike eBay, where thousands of dropshippers have been selling for years, Facebook opens a new window of opportunity for dropshippers of all levels to capitalize on.
Finding best-selling products is a straightforward task. For example, we can find the best-selling products on Amazon’s homepage by going to ‘Best Sellers’ at the top left-hand side.
Then, the ‘Movers and Shakers’ section will show us the hottest selling items in the past couple of days. This is a great place to catch new rising trends.
Let’s not forget to select only categories and items that are fit for the dropshipping business model.
Best-Sellers & Listings With Good Reviews
Home and kitchen is a popular category with plenty of items considered safe for dropshipping. After clicking ‘Movers and Shakers,’ we can select ‘Home and Kitchen’ on the left column. Then, select an item.
Similarly, dropshippers can find items for their Facebook store on Walmart. Open the drop-down menu located at the top left and select a department.
Note that Walmart offers multiple categories under each department. Keep selecting categories until you reach the homepage of your chosen subcategory. In this example, we select ‘Home, Furniture & Appliances.’
Next, pick a category. To illustrate, let’s pick the ‘Kitchen & Dining’ category. Then, pick a subcategory within ‘Kitchen & Dining’ and select an item.
Make sure to sort items by ‘Best Sellers’ (top right). Finally, pick a hot-selling item with positive reviews since we only want to sell high-quality products.
The AutoDS dropshipping platform supports over twenty-five suppliers, including Amazon and Walmart.
With so many suppliers and millions of products to choose from, we are all but guaranteed success on our dropshipping journey as long as we are willing to put the work in.
What Products Are Not Allowed to be Sold on Facebook Marketplace?
As we search for products, let’s keep in mind which products we cannot dropship on Facebook Marketplace.
Some obvious types of prohibited products include animals, bodily fluids, etc.
However, other prohibited items may not be so obvious to us as dropshippers. In fact, Facebook’s commerce policy contains a list of twenty-five categories that are prohibited on the platform. Violating these policies may affect our ability to sell on the marketplace in the future. Some examples include:
- Adult products (like sex toys)
- Medical products (e.g., band-aids, antibiotic ointments, pain relievers, etc.)
- Misleading, violent, or hateful materials (for example, a T-shirt with a hateful message)
- Ingestible supplements (e.g., vitamins, protein bars, and the like)
- Alcohol (e.g., beer, vodka, rum)
- Recalled products
- Any products that violate the Facebook community policy
Aside from items prohibited by Facebook’s specific policies, many other products and items cannot be dropshipped or re-sold anywhere.
For our convenience and protection, AutoDS has a list of such items in its database. The AutoDS platform will automatically warn us from listing any item on its prohibited list.
Begin Dropshipping On The Facebook Marketplace
Knowing how easy it is to find products, how can dropshippers make the most of the lucrative opportunity Facebook Marketplace presents?
Luckily we have at our disposal a detailed guide of how to dropship on Facebook Marketplace and fully automate our Facebook store by utilizing AutoDS’s dropshipping tools.
Before we begin listing items, it is important to download and install two AutoDS Chrome extensions.
The first and most essential is the brand new Facebook Marketplace Dropshipping Helper. The extension will help us automate most aspects of our store.
Second, make sure to download the Chrome AutoDS Dropshipping Helper Extension.
This extension makes processing orders easier by copying customer addresses to supplier websites. Additionally, it lets you upload products to AutoDS in one click.
After installing both extensions (and making sure you enabled the Facebook Marketplace Plan on your AutoDS subscription), we can add our first Facebook store.
To do this, at the top left of the screen, you click on the pencil symbol, which will open a pop-up window with the list of current stores.
Click on ‘Add Store.’
Then, three options will appear: eBay, Shopify, and Facebook. Select Facebook and then pick a name for the store.
The name is internal to our account for reference purposes. It will not appear on Facebook.
Now that we’ve added a store to AutoDS, we’re finally ready to add products to Facebook Marketplace.
Adding Products To Facebook Marketplace
The process of adding products consists of five steps:
1. Choose a product.
2. Upload the product to AutoDS and add it as a draft.
3. Edit the draft and import it to your store.
4. Paste the item into Facebook Marketplace and create a listing.
5. Configure the listing and publish it.
For illustration purposes, let’s use Amazon’s ‘Movers and Shakers’ list to select a product that has a good chance of selling well. In this case, a popular Digital Meat Thermometer.
One-Click Importer Or By URL/ID
After choosing a product, we can upload it to AutoDS in a few different ways.
We’ll focus here on two upload techniques that save us time importing the titles, descriptions, images, and other information needed for the product. Additionally, they are best suited for dropshipping on Facebook Marketplace.
Each of these methods uploads the product directly to the ‘Drafts’ page on AutoDS. Once there, we can optimize the product before importing it to our Facebook Store.
Upload Using The One-Click Importer
The first option is to utilize the Chrome AutoDS Dropshipping Helper Extension we installed earlier to import the product with one click. A link will appear at the top of any product page with the title ‘Import to AutoDS.’
Upload Using AutoDS
The second option is to use AutoDS.
Go to the AutoDS dashboard and click ‘Add Products’ on the top left. A new pop-up screen will appear that takes us through the steps necessary before posting an item to the drafts section or publishing directly to our store.
You will see a small pencil with the item’s destination store at the top of this screen.
If your Facebook store name does not appear, or you see that others are selected, then click on the pencil and be sure to select the Facebook store and deselect all others.
Next, AutoDS gives us the option to add items to Facebook Marketplace individually or in bulk by using a CSV file. The third option allows AutoDS to find the best-selling product for us.
In this case, we are adding just one product to our Facebook store. Therefore, paste the URL or Product ID# into the empty text box.
Next, ensure the product source is correct (bottom of the text box). For instance, if the supplier is Amazon, it should say so at the bottom.
Now that we’ve pasted the product URL into the correct place, we can move to the next step by clicking ‘Add As draft’ at the bottom right.
Optimize The Product Draft
On the left column of the main page, select ‘drafts’ to begin optimizing the product you just added. To confirm it is the right product, look out for a small Facebook emblem at the bottom of the product bar.
Aside from the Facebook symbol, a few other tabs below the product title serve an important function: we use them to confirm the last details before posting to Facebook Marketplace.
For example, you can confirm the correct supplier is listed (in this case Amazon US).
However, there is one important tab to focus on: variants.
If the variants tab shows more than one, make sure to delete all variants except for the ones we want to sell.
We do this because unused variants needlessly eat up our AutoDS subscription plan.
To delete variants, click on the arrow to the product’s left, then ‘Variants.’
Next, select all variants, except for the one we are selling, and click ‘delete.’ The product should now only show the variant we need.
In this case, we only want the red meat-thermometer, so we select and delete the black one.
Copy Product Draft
Next, on the right side of the desired variant, click copy.
This copies the product to the Facebook Dropshipping Helper we installed earlier.
Creating The Listing On The Facebook Marketplace
We are finally ready to post to Facebook!
Open a new browser tab, and log on to Facebook. Then, from the homepage, click ‘Marketplace,’ and on the left column, select ‘Create New Listing.’
From the four listing types that appear on the main screen, click ‘Item for Sale.’
This takes us to the page where we create our product draft before publishing.
At the top left of your screen, there is a link to ‘Paste Info from AutoDS.’ This, of course, is assuming we’ve installed the Facebook Dropshipping Helper.
Once we click on the paste button, it uploads the item to Facebook with all relevant information, including product description, photos, and title. However, the information may appear disorganized.
Therefore, as dropshippers, we should edit the information before publishing an item to Facebook.
Item Listing Optimization
For starters, the product description may show up in one long paragraph:
We want to break it down into bullet points and line/paragraph breaks so it is more user-friendly to read and understand.
Next, delete any images that are for variants we are not selling.
Finally, we should go over the product title, price, condition, category, and other fields to ensure the product lists correctly.
Item Price Configuration
Let’s start with the price since setting up the correct price ensures we profit from the sale.
Typically, you would want to add to the base price shipping costs, facebook selling fees, and an additional profit.
Facebook charges a %5 fee or a minimum of $0.40 on every sale we make, whichever is higher. For instance, if we sell a product for $2.00, Facebook deducts a $0.40 fee.
The good news is that when we add a Facebook store to the AutoDS platform, it creates default price and break-even settings for us!
Then, when we paste a product to Facebook Marketplace, the price already factors in Facebook’s selling fees and an additional %15 profit.
Of course, we can always opt to change these settings for each supplier. For example, we can choose to make a %20 profit instead of %15 when uploading from Amazon.
Continuing on Facebook, select a category that best fits the product. This isn’t filled in automatically by AutoDS.
Remember, we have a better chance of higher sales if the item gets posted in the correct category where Facebook users will look for our product type.
As you scroll down, you will find an option to enter how many units you have in stock under ‘Available Quantity.’
We can keep it by default at 1.
If we want to sell more than one item per listing, we can always adjust the quantity to a higher number, like 2 or 3.
Either way, since AutoDS automatically keeps the item in stock, the item’s inventory constantly updates according to the supplier’s availability. Therefore, we can keep selling units without worrying about the supplier running out.
By default, AutoDS marks items out of stock when the supplier has less than 1 left. However, we can always adjust these settings to a higher threshold.
Simply enter the desired number in the ‘Minimum product quantity’ box under ‘Monitoring.’
After entering all of the product information on Facebook, click ‘Next.’
The Facebook Marketplace Shipping Option
In the following section, Facebook asks for shipping information.
First, US-based dropshippers should select the ‘Set Up Shipping’ option at the bottom of the window if they haven’t done so earlier. This allows them to sell anywhere in the United States, which can greatly increase their sales.
Then, scroll back up to enter a location for the product. Since we are using Amazon Prime, which ships anywhere in the United States, we can enter any city and state. For example, here we entered San Jose.
Next, under ‘Delivery method,’ select ‘shipping only.’ Don’t select any option that includes ‘pick-up’ as it isn’t relevant for dropshipping.
For the shipping option choose, ‘Use your own shipping label.’ Leave the ‘Base shipping rate’ and ‘Additional item fee’ blank and select to turn on free shipping for buyers.
We already included any shipping costs in our item price, so we don’t have to add any additional charges.
Keep in mind that all of these options are for US-based, American dropshippers.
Those without US citizenship can only sell an item in one city and state. Additionally, Facebook ensures that only residents of that locality can see the item.
Unfortunately, this means fewer sales on Facebook for dropshippers without US citizenship.
On a final note about shipping, Facebook requires that items ship and deliver quickly to maintain a high standard marketplace.
To prevent products with slower shipping times from being listed, make sure to set the correct value under ‘Maximum Shipping Days’ in your AutoDS settings.
Items listed on supplier sites with longer than the maximum allowed shipping time will show as out of stock on Facebook.
Finalize And Publish
Once you’ve confirmed all of the details, the product is ready for publishing on the Marketplace.
Click ‘Next,’ and Facebook prompts you to decide which groups the item should be listed in.
Posting items in buy-and-sell groups increases the visibility of the product, and therefore its sales volume. After this selection, we click ‘publish.’
Before the item gets posted to the marketplace, Facebook may check that it meets its commerce policies. If everything checks out, the item becomes available for purchase.
Import To The AutoDS Platform
Next, we want to add the product to the AutoDS platform. Go to ‘Drafts,’ and the item we worked on earlier will appear. On the right-hand side, click ‘import.’
Congratulations! The product has now been added to the products page of the platform. We can begin to track our stock and price changes directly from AutoDS without checking every product through our suppliers daily.
Thanks to the automation features of AutoDS, changes to the price and stock automatically reflect in the product bar and on Facebook Marketplace.
Automation With AutoDS
We’ve successfully listed our product on Facebook Marketplace. Now we’re ready to configure the automation features that will save us loads of time for our other stores and projects.
Automatic Price And Stock Monitoring
For starters, let’s set up Price and Stock monitoring, a crucial component of maintaining and scaling a profitable Facebook store.
Click on the Facebook Marketplace Dropshipping Help, and go to settings.
Now we can choose which Facebook store we want to monitor and the update frequency for stock and price changes.
This is where the magic happens. AutoDS scans all of our suppliers and products at the given intervals we select. When price or stock changes are detected, AutoDS automatically updates our products on Facebook Marketplace.
This setting saves us lots of time and stress by not having to update each product manually.
The next automation feature tells us which products have been imported to AutoDS but haven’t been added to Facebook Marketplace yet.
To use this feature, go to the Facebook Dropshipping Helper, and select a ‘Sync range.’ For example, we may want our stores to sync every 24 hours.
Regardless of the interval we choose, we can always click ‘Sync Now’ for an immediate result.
A report then populates, which tracks all of the updates the extension made and price and stock changes.
We can download the log for our records or clear the log so that older information doesn’t confuse us.
After each synchronization, all products imported to AutoDS but not uploaded to Facebook will appear above the ‘Paste info from AutoDS’ button in a drop-down menu.
Therefore, the Sync option reveals which products need to be copied from AutoDS in order to list them on Facebook.
Remember that we need to copy each of these products from the variant on AutoDS and paste them into Facebook individually. Once they have been listed on Facebook, they no longer appear on this list.
Copy Addresses With AutoDS
We’ve learned how automation makes it easy to list and track products, but is there a way to automate the ordering process?
For now, no comprehensive order automation software for Facebook Marketplace exists. Therefore, we must pay attention to fulfill each order promptly, especially because of Facebook’s high standards.
There is, however, one way to save lots of time processing orders. Using the AutoDS Chrome extension, we can copy customer addresses from Facebook and paste them in one click into a supplier website.
To illustrate, go to Shipping Orders on your Marketplace account and select a customer order.
Then, click on the small copy icon next to the customer’s address.
Now go to the supplier’s website, select the item and begin the checkout process.
When you arrive at the address page, simply click the orange ‘Paste’ button. The autods extension automatically fills in the customer’s information.
All that’s left is to place the order.
Bonus Stock and Price Email Notifications
AutoDS provides another way to keep track of price and stock monitoring with periodic email notifications. This may be useful if we want to investigate a price change or determine how often a particular product changes.
However, since we already have the automatic price and stock monitoring, this feature isn’t required.
To enable stock and price monitoring notifications, go to the AutoDS dashboard. On the bottom left corner, click ‘Settings’ and then at the top right corner ‘Notifications.’
We see several options for ‘Orders Notifications’ that are not relevant for our Facebook store. However, right below it, you will see an option for ‘Monitoring Notifications.’
To turn on monitoring notifications, toggle both price and stock monitoring to the on position.
Next, below ‘Monitoring Notifications,’ enter your email address where you wish to receive the price and stock change notifications.
These actions ensure that AutoDS instantly notifies us of every stock or price change of an item via email.
Wrapping It Up
Our fully automated Facebook dropshipping store is now ready for success.
As dropshippers start reaping the benefits of Facebook Marketplace, those of us with AutoDS’s full automation gain a competitive edge.
This is the only dropshipping tool of its kind currently on the market. It is sure to make dropshipping on Facebook Marketplace a friendlier journey while also saving precious time.
All we need to do now is find winning products and add them to our Facebook store. Which, again, is much easier on this untapped marketplace.
Once we get orders, we fulfill them through our suppliers and ship them directly to the buyer. Enter shipping information when available, and enjoy the profits!
Continue learning about dropshipping on the Facebook Marketplace with these related articles and video: