In Amazon dropshipping, discovering the golden nuggets among products can feel like searching for a needle in a digital haystack. The good news is you can uncover the ultimate solution with our guide to mastering Amazon product research.

As fellow entrepreneurs, we have experienced the same challenges, including choosing products that don’t appeal to consumers and worrying about being unnoticed. But don’t worry; we’ll overcome these obstacles with practical solutions. To jumpstart, we’ve compiled a step-by-step roadmap that equips you with the knowledge you need to make wise choices, from understanding niche selection to identifying the tactics that distinguish successful products. Let’s turn uncertainty into an opportunity to make your Amazon business a thriving venture.

What Is Amazon Product Research?

Amazon Product Research

Amazon Product Research is like being a detective in online shopping. Imagine trying to find the coolest gadgets or trendiest clothes people want to buy on Amazon. Simply said, this research determines the popular and profitable items.

You see, not all things on Amazon are equally trending. Some things are super hot, and many people want them, while others might be less exciting. Product Research Amazon helps smart sellers find what’s hot and what’s not. It’s like looking at clues such as customer reviews, how often people search for something, and even what’s trendy in the world. By doing this kind of detective work, sellers can find those special items that can bring them success in the bustling world of dropshipping.

Why Should I Do Product Research When Dropshipping on Amazon?

Product research is crucial when dropshipping on Amazon because it can significantly impact your chances of success. While we don’t know how many dropshippers are on Amazon, the popularity of dropshipping has led to a competitive marketplace. Thus, here are five reasons why product research is essential:

Competition Management

With potentially thousands of dropshippers on Amazon, finding unique and in-demand products is vital. Effective product research helps you identify niches with less competition, giving you a better chance to stand out and secure sales.


Not all products are created equal. So, uncover items with high-profit margins and in demand by conducting thorough research. Doing so ensures that your efforts translate into substantial revenue.

Customer Appeal

Dropshipping success hinges on offering products that customers want. But how will you find that out? Well, research helps you understand trends, customer reviews, and preferences. Through this, you can curate a product selection that resonates with your target audience.

Risk Reduction

Selling products that are in demand and well-reviewed minimizes the risk of purchasing inventory that won’t sell. By making informed choices, we reduce the chances of sitting on unsold merchandise.


The e-commerce landscape is constantly changing. Thus, we must conduct regular product research to keep us updated on evolving trends and customer preferences. Doing so will enable us to adapt our offerings and stay ahead.

Now that we know the importance of conducting Amazon product research, choosing a profitable niche for your Amazon business is also crucial. Let’s discuss the strategies and tips in the next section.

How To Select A Niche For My Amazon Business

Beauty Niche

Okay, imagine you’re at a huge buffet, but instead of food, it’s a buffet of things you can sell online. Now, you can’t eat everything, right? Just like that, you can’t sell everything on Amazon. You need to pick a specific group of things called a “niche.” Think of it as choosing a special section at the buffet that you cook well.

Why is this so important? Well, when you understand who you’re cooking for – your audience – it’s like making their favorite meal. When you know what they like and need, they’ll repeatedly want to buy from you. But if you just randomly cook stuff without thinking about who will eat it, it might not be delicious, right?

Now, picking a niche helps you find the most popular and yummy stuff to sell. It’s like having a treasure map of the best-selling items. Instead of wandering around the whole store, you focus on the aisles where you know people are looking for something unique. For example, things like cool gadgets that make life easier, pet stuff that makes furry friends happy, or even cool things for people who love to exercise.

Best-Selling Niches on Amazon

Here are some of the best-selling niches on Amazon:

  • Arts, Crafts & Sewing 
  • Automotive
  • Baby
  • Beauty & Personal Care
  • Cell Phone & Accessories
  • Clothing, Shoes & Jewelry
  • Computer Accessories
  • Electronics 
  • Handmade Products
  • Health & Household 
  • Home& Kitchen 
  • Industrial & Scientific
  • Kitchen & Dining 
  • Musical Instruments
  • Office Products 
  • Patio, Lawn & Garden
  • Pet Supplies 
  • Sports & Outdoors 
  • Tools & Home Improvement
  • Toys & Games

For sure, you’ve already got a taste of the importance of picking the right buffet section (niche) for your Amazon business. Next, let’s dive into another exciting step: finding the best dishes (products) everyone will love. In the same way, you’ve learned how to understand what your hungry customers want; we will guide you through top-notch techniques to discover those winning products that will satisfy their cravings.

Best Amazon Product Research Methods To Find Winners

Finding products using AutoDS winning products

Now, imagine you’re a detective looking for the most fantastic things to sell on Amazon. You want to pick something that people will love and want to buy from you. So, let’s be detectives together and find these unique products!

Here’s how we do it: we look at some essential criteria to ensure our products are the best.

  • Quality: Our products must be good so people are happy with them.
  • Price: They can’t be too expensive – just the right price people are willing to pay.
  • Demand: Lots of people should want to buy them. Popular stuff means more conversions and profit!
  • Profit Margin: We want to make some money, so we look at how much we can earn.
  • Niche Analysis: This means we pick products that match our particular area (niche) – remember, it’s like being a chef who’s good at a specific type of food.
  • Competitor Analysis: We check what other people are selling and try to be even better.
  • Delivery: How fast can we get our cool stuff to the buyers? For sure, they want to receive what they buy as soon as possible.
  • Returns: If someone doesn’t like our products, we need to have a plan for them to return them.

So, let’s put on our detective hats and look for products that pass all these tests. Once we find them, we’re on our way to becoming excellent Amazon sellers!

Moreover, there are two methods that we would like to share with you on how to find the right product to sell on Amazon. These procedures are Manual and Automated Amazon Product Research.

Manual Amazon Product Research Methods

Manual Amazon Product Research Methods

Manual Amazon product research refers to personally and actively searching for potential products to sell on the Amazon platform without relying on automated tools or software. Instead of using algorithms or software to identify products, manual research involves hands-on exploration and analysis of various factors to determine which items have the potential to be profitable in the marketplace.

This approach involves browsing Amazon’s best-seller lists, exploring different categories, examining customer reviews, and investigating trends. Typically, you will consider factors like product quality, demand, and competition. On the downside, manual Amazon product research requires more time and effort than automated methods. However, it allows for a more in-depth understanding of the market and potential products.

Let’s explore a variety of manual approaches how to find trending products on Amazon: 


  • Amazon’s Best-Seller List: Explore Amazon’s best-seller list to identify products that are already gaining traction among customers. These items are proven winners, providing insights into popular niches.
  • Exploring Supplier’s Stores: Search the best-seller sections of your suppliers’ online stores. Specifically, this section can give you a unique perspective on items that are performing well in your industry.
  • Reading Blog Articles: Gain valuable insights by reading blog articles on dropshipping strategies. Through these sources, you’ll find tips, trends, and success stories that can guide your product research.
  • Amazon’s Movers & Shakers: This section highlights products that have experienced a sudden surge in popularity. In fact, it’s a goldmine for discovering emerging trends and gaining a competitive edge.
  • Amazon Basics: Explore Amazon’s line of products, known as Amazon Basics. These items are often reliable and popular among customers.
  • “Customers Also Bought” and “Frequently Bought”: Explore the related products sections to find frequently purchased items. Particularly, this technique can help you identify cross-selling opportunities.
  • Google Trends: Use Google Trends to gauge the popularity of specific search terms over time. With this method, you can get insights into whether a product’s demand is growing or declining.
  • Google Lens: Snap a picture or use an image from your gallery to search for similar products online. Generally, Google Lens can help you identify products and find potential suppliers.
  • Amazon’s New Arrivals: Explore Amazon’s new releases. Identify products with positive ratings to catch trends early.
  • AliExpress Dropshipping Center: Dive into AliExpress’s dropshipping center to explore their trending products and new arrivals.

Automated Amazon Product Research Tools 

Automated Amazon product research simplifies finding products to sell on Amazon by leveraging specialized tools. These tools can optimize your ways to find products to sell on Amazon by employing sophisticated algorithms that analyze extensive data. An automated Amazon product research tool can streamline your search for potentially profitable items.

These tools scrutinize various factors, including sales rankings, historical trends, customer reviews, and competitor activity, to identify products with strong market potential. Through this analysis, they highlight products that align with popular demand, exhibit low competition, and promise healthy profit margins. Here are some of the best automated Amazon product research tools:

1. TikTok Ad Spy

Autods tiktok ad spy for amazon product research

The AutoDS Tik Tok Ad Spy Tool is super helpful for Amazon sellers. It helps you find out what kinds of ads are popular on TikTok. That is great because when looking for products to sell on Amazon, you can see what’s hot and what people like. So, you can pick products that people might want to buy, and it can help you sell more things and improve your Amazon business.

Key Features:

  • Trending Ad Insights
  • Learn Effective Marketing Strategies
  • Get Creative Inspiration
  • Look at Competitor Analysis

2. AutoDS Winning Products Hub

AutoDS Winning Products Hub

Next, the AutoDS Winning Products Hub is like a treasure chest for Amazon sellers. It helps you find products that are already doing well. Using this automated Amazon product research tool is incredible because you can choose these products to sell in your store, and there’s a better chance that people will buy them. It’s like having a unique tool that shows you the most incredible and most popular stuff to sell on Amazon, so you can make your business more successful.

Key Features:

  • Get data on trending products
  • Curated selection of high-selling items
  • Explore trending niches
  • View competitor analysis

3. AMZ Tracker Tool

AMZ Tracker Tool

Third on our list is the AMZ Tracker Tool. Particularly, it is like a helper for Amazon sellers. It helps you see how well your products are doing and ensures more people see them.

Key Features:

  • 7-day free trial
  • Keyword research
  • Rank tracking
  • Listing improvement suggestions

4. AutoDS Product Research Marketplace

AutoDS Product Research Marketplace

AutoDS Product Research Marketplace is a special place for Amazon sellers. Undoubtedly, it’s like a market where you can find great products to sell in your store. These products are already checked and proven to be good choices, so it saves you time and helps you make better decisions.

Key Features:

  • Category selection
  • Readily-available data on trending products
  • Diverse Niches
  • Vetted suppliers

5. Helium 10

helium 10 automated amazon product research tool

On the other hand, Helium 10 is like a superhero toolkit for Amazon sellers. It helps you find the best keywords for your products, see what your competitors are doing, and even improve your product listings.

Key Features:

  • Keyword Suggestions
  • Available market research
  • Profit estimation
  • Inventory management

6. Jungle Scout

Jungle Scout

Last, Jungle Scout is like an excellent explorer’s tool. Specifically, it helps you search through Amazon for products that could make you money. It’s like a map showing you where the hidden treasures (profitable products) are so you can better plan your Amazon adventure.

Key Features:

  • Sales estimation
  • Profit margin calculation
  • Niche analysis
  • Listing improvement

We’ve explored these paid and free Amazon product research tools to streamline your product research process. Now, it’s time to discuss the essential topic of identifying those ‘in-demand’ items that can truly set your Amazon business on the path to success. 

How To Spot ‘In-Demand’ Items During Product Research

analyzing product demand

Spotting ‘in-demand’ items during product research is like finding hidden treasures on Amazon. Here are some effective techniques to help you identify products that customers eagerly seek:

Spy on Your Competitor’s Best-Selling Products

First, investigate what products your competitors are successfully selling. By doing this method, you can get insights into what’s hot in the market and what customers are willing to buy.

Check Amazon Hot New Arrivals for Seasonal Opportunities

Next, anticipate seasonal trends by watching Amazon’s hot new arrivals. Be prepared for upcoming occasions like holidays, festivals, or special events that can create temporary surges in demand.

999 Method

Another is adding a product to your cart and setting the quantity to the maximum allowed (999). Monitor its inventory for a week to calculate daily sales. This technique can help you estimate the product’s demand and potential profitability.

Improve Your Listing

Search for a product and assess the quality of the listings on the first page. If you notice poorly optimized listings, you can stand out by enhancing your listing with better titles, descriptions, images, and other compelling details.

Ask Yourself Key Questions

Reflect on what’s popular among consumers and consider upcoming events that might drive demand (like holidays or concerts). Define your target audience and understand what they’re looking for, ensuring your chosen products align with their needs and preferences.

By incorporating these strategies into your product research process, you can better spot those ‘in-demand’ items.

How Not To Conduct Product Research On Amazon

Conducting product research on Amazon requires a strategic approach to identifying profitable opportunities. However, there are pitfalls to avoid to ensure your efforts yield positive results. 

Selling Items You Think Will Sell Without Proper Research

Relying solely on assumptions and personal preferences can lead to poor choices. Thus, backing your decisions with data-driven research is crucial to ensure you’re targeting products with actual market demand.

Researching Only a Few Products Instead of Playing the Numbers Game

While focusing on a few products might seem manageable, it limits your potential for diversification and growth. Specifically, a more comprehensive product range increases your chances of finding winning items that drive higher sales and profits.

Researching Products with Low Demand or Insufficient Sales History

Selecting products with limited demand or inadequate sales data can result in stagnant inventory. Furthermore, targeting products with a healthy demand curve and consistent sales history is essential to ensure profitability.

Researching Products Without Customer Reviews

Products without customer reviews lack the validation of their quality and appeal. Therefore, choosing items without reviews can lead to uncertainty, affecting customers’ trust and your overall business performance.

Researching Prohibited Categories

Entering categories prohibited by Amazon’s policies can lead to account suspension or closure. As a solution, always adhere to Amazon’s guidelines and avoid researching or selling items in restricted categories.

By steering clear of these pitfalls and adopting a well-informed, data-driven approach, you’ll increase your chances of selecting products that resonate with customers and drive your Amazon business toward success.

Avoid Researching These Products On Amazon 

Alcoholic beverages

Navigating Amazon’s marketplace successfully requires awareness of prohibited product categories to prevent account suspension or closure. Here are categories and products you should avoid researching or selling, along with tips to ensure compliance:

  • Counterfeit or Unauthorized Goods

Selling counterfeit, replica, or unauthorized branded products violates Amazon’s policies. Ensure you have proper authorization and source products from legitimate suppliers.

  • Restricted Brands

Some brands restrict who can sell their products on Amazon. Therefore, only research or sell products from these brands with the necessary permissions.

  • Weapons and Explosives

Firearms, ammunition, explosives, and related accessories are a big no on Amazon. Steer clear of researching or selling such items to prevent serious violations.

  • Illegal Drugs and Drug Paraphernalia

Any products related to illegal drugs, drug paraphernalia, or substances are strictly prohibited. Avoid researching or listing these items to maintain compliance.

  • Hazardous Materials

Items classified as hazardous materials, including chemicals, flammable liquids, and gases, are prohibited. In fact, researching or selling such products can lead to safety concerns and account suspension.

  • Stolen Goods

Selling stolen or unauthorized goods violates Amazon’s policies. Always source products from legitimate suppliers and avoid researching items of questionable origin.

  • Adult Content and Offensive Material

Products containing explicit or offensive adult content are prohibited. Refrain from researching or listing items that breach Amazon’s content guidelines.

  • Copyright Infringement

Products infringing on copyright, trademark, or intellectual property rights are prohibited. Thus, avoid researching or selling items that might violate these rights.

To avoid suspension and maintain a healthy Amazon seller account, thoroughly review Amazon’s guidelines and policies. Source products from reputable suppliers, ensure your listings are accurate and transparent, and prioritize customer satisfaction. By adhering to these guidelines, you can build a successful and sustainable business on Amazon.

Import Best-Selling Items To Your Amazon Store 

Importing best-selling items to your Amazon store using AutoDS is a strategic way to boost your sales and expand your product range. AutoDS simplifies this process with its user-friendly features. Here’s how you can do it:

  • Import Products: Once you’ve identified the products you want to add to your store, import them using AutoDS.

import using autoDS

  • Amazon Integration: AutoDS seamlessly integrates with Amazon’s platform. Use the tool’s Amazon integration feature to list the selected items directly on your Amazon store.

integrate with amazon

  • Optimized Listings: AutoDS AI optimizer assists you in optimizing your product listings with compelling titles, descriptions, images, and pricing strategies. This feature helps your listings stand out and attract more buyers.

optimize listing with AI

  • Inventory Management: AutoDS helps you manage your inventory by automatically updating stock levels and pricing based on market conditions.
  • Monitoring and Analytics: The tool continuously monitors your products’ performance, providing valuable insights and analytics to make informed decisions.
  • Automated Ordering: AutoDS offers automated ordering, streamlining the process of fulfilling orders and ensuring a smooth customer experience.

Frequently Asked Questions

Why is it essential to do product research on Amazon?

Doing product research on Amazon is crucial because it helps you find products with high demand, low competition, and the potential to make profits. In fact, it ensures you invest your time and resources in items that customers want to buy, increasing your chances of success as a seller.

What is an Amazon product research tool?

An Amazon product research tool is software that helps sellers find potentially profitable products to sell on Amazon. Specifically, these tools analyze sales history, reviews, competition, and market trends to provide insights into which products will likely succeed.

How do I find best-selling products on Amazon?

To find best-selling products on Amazon, you can:

  • Check Amazon’s best-seller lists and new arrivals.
  • Use product research tools that analyze sales data and trends.
  • Spy on competitors’ successful products.
  • Look for products with numerous positive reviews.
  • Identify products aligned with current trends or upcoming events.


In conclusion, conducting thorough product research is the cornerstone of a successful Amazon dropshipping journey. By leveraging the right tools, staying informed about market trends, and making data-driven decisions, you position yourself for success in a competitive landscape.

Remember, the key to finding the best Amazon products lies in understanding customer demand, competition, and the unique insights that research provides. Explore our comprehensive collection of resources and materials to delve even deeper into the world of Amazon dropshipping. Start your journey by browsing more materials today.